Craftsman Mindset for Photographers: How to Keep Improving
By Adrian & Bergit Barnett The word “mindset” can sometimes make photographers nervous. We’ve certainly been sceptical ourselves. During the...
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Adrian and Bergit Barnett are photographers, educators and business mentors who combine extensive photographic experience with expertise in digital marketing, content creation, copywriting and marketing planning. Together, they help photographers develop profitable and sustainable businesses within their chosen genres.
Adrian I Barnett, LSWPP SICIP, has a background in advertising photography and has worked on campaigns in the UK and across Europe, including Germany, Luxembourg, The Netherlands and the Czech Republic. Influenced by his father, film producer and director G Ivan Barnett, Adrian developed a distinctive approach to photography with a particular focus on cinematic lighting and creating compelling images for brands and businesses. He holds a Licentiateship with The Society of Photographers.
Bergit Barnett, SWPP SISEP, grew up in East Germany before moving to West Germany, where she studied International Business and Economics, gaining a Master's degree. She brings this business background to her work, helping clients understand their commercial needs and develop creative and practical strategies for growth.
Both Adrian and Bergit are qualified in Digital Marketing, Content Creation, Copywriting and Marketing Planning. They are Ambassadors for The Society of Photographers and serve as the organisation’s official photographers at its annual Photography Convention and Trade Show in London.
As educators and mentors, Adrian and Bergit work with both new and established photographers, sharing practical guidance on photography, marketing, branding and business development. They also deliver photographic training and workshops, helping photographers build the skills, confidence and business knowledge needed to succeed professionally.
By Adrian & Bergit Barnett The word “mindset” can sometimes make photographers nervous. We’ve certainly been sceptical ourselves. During the...
By Adrian & Bergit Barnett If you’re starting a photography business, one of the biggest decisions you’ll face is deciding...
Adrian and Bergit Barnett explain the art and science of photography pricing, including costs, competitor pricing, perceived value and how...
By Adrian and Bergit Barnett Creativity isn’t something that only belongs to naturally gifted photographers. It is something you can...
By Adrian and Bergit Barnett Creativity is often treated as though it is something you’re either born with or you...
Setting photography prices can be one of the most difficult parts of running a photography business. How much should you...
When photographers talk about branding, the conversation often starts with logos, colours, fonts and website design. Those things can be...
The Society of Photographers

Helping photographers improve their photography and build their business. Welcome and open to all worldwide. The Society of Photographers is a long-established international association for photographers, for full-time and aspiring photographers all around the world. We are one of the world’s leading qualifying bodies for photographers. Our members cover a wide range of photographic services, these include wedding photography, newborn, family and lifestyle photography, pet portraits, fashion, travel, commercial, event, press and PR, sports, nature, wildlife, landscape and so much more...
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