SAMYANG Launches the Prima Series, the AF 35mm F1.4 P FE

LK SAMYANG, a leading global optical brand, announces the launch of their first lens from LK SAMYANG’s Prima Series: the AF 35mm F1.4 P FE. Drawing inspiration from the Latin word “Prima,” which signifies “First” and “Important”, this series sets a new standard in their lens technology as they unveil their third-generation products. The AF 35mm F1.4 P FE, pioneering the Prima Series, is meticulously crafted to balance high-end performance with practicality, emphasising a compact and lightweight design. This lens is not only a technological advance but is also designed to be accessible, aiming to offer top-tier features at areasonable price. It is crafted for widespread appeal, ensuring all photography enthusiasts can enjoy professional-grade quality without the premium cost.

The newly released AF 35mm F1.4 P FE lens is the lightest AF35mm F1.4 prime lens, featuring ‘Portability’, ‘Practicality’, and ‘Convenience’.

Holdan, a leading distributor of professional imaging, video, and broadcast equipment, is the exclusive distributor of the Samyang product range in the UK and Ireland. Holdan’s established presence in the market, combined with its vast experience in the distribution of top-tier imaging products, makes them the perfect partner to deliver Samyang’s newest innovation to photographers, videographers, and creatives across the region.

Key Features of the Samyang Prima Series:

• Portability: Unmatched portability with the lightest 35mm F1.4 lens for full-frame Sony Emount, weighing just 470g (16.6oz). Its compact design is ideal for on-the-go photography, perfectly complementing lightweight cameras like the Sonyα7C II and ZV-E1. Carry it anywhere,anytime, without compromise.
• Practicality: Excels in delivering outstanding resolution, even at its maximum aperture of F1.4. It is particularly effective when used at its minimum focusing distance of 0.30m (0.98ft), ensuringsharp images in every shot. Additionally, the lens expertly minimises focus breathing, ensuringhigh-quality results in both photography and videography applications.
• Convenience: Redesigned to enhance user convenience across diverse environments. Equippedwith robust weather-sealing and an intuitive USB port for firmware updates, it offers ease of useunder any conditions. Its fast and accurate autofocus performance ensures consistentlyoutstanding results, making it a reliable choice for capturing high-quality images at any moment.

Kriss Hampton-Joyce, Head of Technology, Holdan, commented:

“With the launch of the ‘Prima’ series with the 35mm F1.4, Samyang continues its tradition of delivering high-end optical performance, but now in a more compact, lightweight, and affordable package. This series looks to combine exceptional image quality with enhanced practicality, offering professionals and enthusiasts alike the perfect balance of precision and portability, all at a price point that makes high-end performance accessible to more creators than ever before.”

Availability: The Samyang Prima series AF 35mm F1.4 P FE will be available to pre-order from major camera retailers across the UK and Ireland as soon as the embargo lifts, with first deliveries expected January 2025. For more information, visit https://www.holdan.co.uk/brand/Samyang