Members Webinar: Search Has Changed. Is Your Photography Business Still Showing Up?
The way potential clients find photographers online is changing.
The Society of Photographers is delighted to welcome Jeff Brown, The Photographers’ Mentor, for a practical webinar looking at how AI-powered search is changing the way photography businesses are discovered online – and what photographers can do now to make sure they continue to show up.
Taking place on Monday 5th October at 7pm, Search Has Changed. Is Your Photography Business Still Showing Up? will explore the growing importance of AI Search and AEO (Answer Engine Optimisation), and how photographers can adapt their websites to the way people are searching today.
A New Way of Searching
Someone looking for a photographer may no longer simply type a few keywords into Google and work through a list of websites.
Increasingly, people are asking tools such as ChatGPT, Claude and Google’s AI Overviews to research their options and recommend businesses for them.
That means your website now needs to work for more than just a potential client reading it. It also needs to provide the information and evidence that can help AI understand who you are, what you offer and why you are worth recommending.
But this doesn’t mean photographers need to forget everything they know about websites and SEO.
In this webinar, Jeff will explain what is changing, what remains important, and the practical steps photographers can take to improve their online visibility.
What You’ll Learn
During the webinar, Jeff will cover:
- Why your homepage matters more than ever and why the foundations of a website that converts haven’t gone away — your website simply has another reader to consider: AI
- What AEO and AI Search are actually rewarding, and why this isn’t a completely new game for photographers to learn
- The one page many photographers skip — why a properly constructed FAQ page could be one of the highest-impact additions to your website
- Why case studies matter, and how real examples, results and client stories can demonstrate authority and trust
- Service pages done properly, helping photographers appear for multiple services while connecting with the specific needs of potential clients
- Blogs, E-E-A-T and your future clients, including how to create useful content that can generate opportunities rather than simply filling your website with more words
Practical Advice for Your Photography Website
This isn’t about becoming an SEO expert or learning a complicated new technical system.
Jeff will focus on practical changes photographers can make to their own websites, from improving key pages and answering the questions potential clients are asking to demonstrating experience, expertise and trust through useful content.
If your website hasn’t caught up with the way people are searching today, you could be missing opportunities without even realising it.
And as AI-powered search continues to develop, understanding how it works now could become increasingly important for photography businesses.
About Jeff Brown
Jeff Brown, The Photographers’ Mentor, has been mentoring photographers on branding, pricing and website strategy for more than a decade.
His work focuses on helping photographers build stronger businesses through better positioning, marketing and website strategy. Jeff has also recently published a substantially updated edition of his website book, covering what AI search tools are looking for and the practical things photographers can do to their websites now.
Join Us Online
Search Has Changed. Is Your Photography Business Still Showing Up?
📅 Monday 5th October 2026
⏰ 7:00pm
💻 Online via Zoom
Register via the Members Dashboard
To reserve your place, simply log in to the Members Dashboard.
Join us on Monday 5th October at 7pm and discover what you can do now to make your photography business more visible to both potential clients and AI-powered search.
