Hasselblad xcd 65 wins best standard prime lens at lucie technical awards and x1d ii 50c achieves innovation for technology at luxury briefing awards

Hasselblad proudly celebrates recognition around the globe with two recent technology awards. The XCD 2,8/65 earned Best Standard Prime Lens on 24 October at the fifth annual Lucie Technical Awards, which honours innovations in the photographic world. The awards were presented by the Lucie Foundation and hosted by PhotoPlus Conference + Expo at the Adobe Theatre at the Jacob K. Javits Convention Center in New York City. On 28 October, the X1D II 50C won the Innovation in Technology Award at the Luxury Briefing Awards, which was held at The Savoy in London. Winners were recognised for their talent, innovation and excellence as world-class brands.

“It’s fantastic to receive such recognition for the XCD 65 and X1D II 50C, acknowledging our passion for quality and innovation in every aspect of our product line,” said Hasselblad Marketing Manager Bronius Rudnickas.

The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m (20 in.) minimum focus distance, the XCD 65 is the versatile option for street, travel and general photography.

Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Connection via USB-C or Wi-Fi to Hasselblad’s Phocus Mobile 2 allows for the ultimate, on-the-go workflow from camera to iPad Pro. With a huge range of high-quality optics to shoot with, including XCD, HC/HCD, XPan and V System Lenses, the creative possibilities are endless.