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Hasselblad 907X 50C now available, combining our legacy with your future

A Unique Photographic Experience with Full System Modularity Introduced as a concept in June 2019 and now available to purchase,...

XH

Hasselblad launches XH Converter 0,8 unlocking a whole new set of lenses

The XH Converter 0,8 brings new opportunities to Hasselblad photographers with the ability to unlock a whole new set of...

Hasselblad Collaborates With Aquatech To Create Underwater Solution For X1D II 50C

The reaches of Hasselblad cameras now go further and deeper with its collaboration with AquaTech in their new REFLEX Water...

X1D II 50C

Hasselblad brings powerful updates for expanded creativity to X1D II 50C, 907X special edition and XCD 45P

Introducing its largest firmware update to any Hasselblad camera at one time, Hasselblad launches Firmware Update 1.2.0 for both X1D...

Klaus Thymann

Award-Winning Danish Photographer And Project Pressure Founder

Klaus Thymann Joins Prestigious Lineup Of Hasselblad Ambassadors Award-winning Danish photographer and conservationist Klaus Thymann is the newest addition to...

Phocus 3.5 and phocus mobile 2 1.0.1

Phocus 3.5 and phocus mobile 2 1.0.1 updates bring enhanced performance to hasselblad’s image processing software

Hasselblad’s latest update to its image processing software, Phocus, delivers an even richer post-production experience both for desktop and iPad...

Hasselblad Heroines

Hasselblad Heroines Continues To Highlight Talented Female Photographers

Hasselblad proudly continues its second year of Hasselblad Heroines, which highlights various female photographers making their mark in the photographic industry. Kicking...

Hasselblad xcd 65 wins best standard prime lens at lucie technical awards and x1d ii 50c achieves innovation for technology at luxury briefing awards

Hasselblad proudly celebrates recognition around the globe with two recent technology awards. The XCD 2,8/65 earned Best Standard Prime Lens...

Hasselblad launches the 907X special edition to celebrate 50 years on the moon

Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its role as the cameras chosen...

Hasselblad expands reach of medium format imaging for even more creative versatility

Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II...