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The RF70-200mm F2.8 L IS USM Z (released in November 2024), the 170 millionth lens produced

Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production

Canon Inc. announced today that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170...

NIKKOR Z DX

Nikon Adds a Fast Macro Prime and a Fast Wide-Angle Zoom To The Nikkor Z DX Range

Today, Nikon expands the NIKKOR Z DX lens lineup with two fast, high-performance lenses: the NIKKOR Z DX 16-50mm f/2.8...

Tamron develops 25-200mm

Tamron develops 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Tamron distributor for the UK and Ireland, announces the development of the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model...

The BEST Prime Day Photographic Deals of 2025

Prime Day 2025 has arrived, and we’ve rounded up the best photography deals all in one place. It’s a great...

SIGMA Lenses

Launch schedule of four SIGMA F1.4 prime lenses for Canon RF Mount

SIGMA Corporation is pleased to announce the launch date of SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm...

XF500mmF5.6

Fujifilm launches the FUJINON XF500mmF5.6 R LM OIS WR

Super-telephoto lens that redefines portability.The pinnacle of optical performance in a compact form. FUJIFILM Corporation today announces the launch of...

Tamron lenses awarded with two prestigious 2024-2025 EISA Awards

Tamron lenses awarded with two prestigious 2024-2025 EISA Awards

Transcontinenta UK Ltd., distributor for Tamron UK and Ireland announces the presentation by the Expert Imaging and Sound Association (EISA)...

Canon Announces First Lens in Series of Fixed Focal Length

Canon Announces First Lens in Series of Fixed Focal Length RF Hybrid Lenses – RF35mm F1.4L VCM

New Portable Speedlite with New Multi-Function Shoe Design Also Available Canon U.S.A., Inc., a leader in digital imaging solutions, announced...

Nikon is pleased to announce that the production of NIKKOR lenses for Nikon interchangeable lens cameras has reached an impressive milestone of 120 million1 as of April 2024.

Nikon reaches major milestone in the production of interchangeable Lenses.

Nikon is pleased to announce that the production of NIKKOR lenses for Nikon interchangeable lens cameras has reached an impressive...

SIGMA launches interchangeable lenses for Canon RF Mount system

SIGMA launches interchangeable lenses for Canon RF Mount system

SIGMA Corporation is pleased to announce the upcoming launch of interchangeable lenses for Canon RF Mount system. This addition allows...