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XF500mmF5.6

Fujifilm launches the FUJINON XF500mmF5.6 R LM OIS WR

Super-telephoto lens that redefines portability.The pinnacle of optical performance in a compact form. FUJIFILM Corporation today announces the launch of...

Canon Interchangeable Lens

Canon Celebrates 21st Consecutive Year of No. 1 Share of Global Interchangeable-Lens Digital Camera Market

Canon today announced that its parent company, Canon Inc. is celebrating that the company’s interchangeable-lens digital cameras (digital SLR and...

Alpha 7C II

Sony Releases Two New Alpha 7C Series Cameras 

Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and...

110 millionth camera produced EOS R6 Mark II

Canon celebrates significant milestones with production of 110 million EOS series cameras and 160 million interchangeable RF/EF lenses

Canon Inc. announced today that the company has reached two major production milestones – a cumulative total of 110 million1...

FUJIFILM X-S20

Fujifilm Launches ”FUJINON Lens XF8mmF3.5 R WR”

-Introducing a prime lens with the widest-angle focal length among interchangeable lenses for the X Series of mirrorless digital cameras-Capturing...

ALPHA 7 IV

Sony’s ALPHA 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony also launches two new flashes to evolve powerful Alpha Lighting System Sony today announced three new additions to its...

Panasonic Launches Two New L-Mount Interchangeable Lenses for the LUMIX S Series Full-frame Digital Single Lens Mirrorless Camera

Panasonic is proud to introduce two new interchangeable lenses based on the L-Mount system for its LUMIX S Series full...

Panasonic Launches New L-Mount Interchangeable Lens for its LUMIX S Series Full-Frame Mirrorless Cameras

LUMIX S PRO 24-70mm F2.8 (S-E2470) Panasonic is proud to introduce a new interchangeable standard zoom lens, the LUMIX S...