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Joe Lenton

Joe Lenton

Joe Lenton is an advertising photographer specialising in product and architectural photography, creating professional imagery for businesses and brands.

Alongside his commercial photography, Joe is an experienced private photography tutor and mentor, working one-to-one and with small groups. He teaches photographers at all levels, from complete beginners through to experienced professionals looking to develop their skills further.

Joe has trained many photographers who have gone on to sell their photography services professionally. His approach combines practical photographic knowledge with a focus on helping photographers build the confidence and skills they need to develop their own photography and work professionally.



Joe Lenton

Growth Mindset for Photographers: How Your Beliefs Can Shape Your Business

By Joe Lenton What do you believe about yourself as a photographer? Perhaps you believe you’re creative but not particularly...

Joe Lenton

How to Price Your Photography: The Psychology of Sales and Pricing

By Joe Lenton FSICIP ASINWP ASWPP Pricing and selling photography can be uncomfortable, particularly when you’re more interested in creating...

Joe Lenton

How to Define Your Photography Business Values and Attract the Right Clients

By Joe Lenton Your photography business values can influence everything from the clients you attract to the suppliers you choose....

Joe Lenton

How to Stay Motivated as a Photographer: 10 Ways to Get Your Motivation Back

By Joe Lenton There are times when photography feels effortless. You pick up your camera, head out with an idea...

Joe Lenton

Psychology for Photographers: Understand Yourself, Your Clients and Your Business

By Joe Lenton Building a successful photography business isn’t just about taking great photographs. It also involves understanding people —...

minimalist photography

Minimalist Photography: How to Create Powerful Images with Less

By Joe Lenton Minimalist photography is based on a deceptively simple idea: remove everything that isn’t necessary and let the...

photography props

How to Use Props in Photography: Create Better Images and Tell a Story

By Joe Lenton Props can completely change the meaning, mood and visual impact of a photograph. Used well, a prop...

photography posing tips

How to Pose People for Better Photos

By Joe Lenton Good posing isn’t simply about telling someone where to put their arms. The way a person stands,...

colour theory photography

How to Use Colour in Photography Composition

By Joe Lenton Colour is one of the most powerful compositional tools available to a photographer. We often take it...

shape photography composition

How to Use Shape in Photography Composition

By Joe Lenton When we think about composition, we often concentrate on where the subject sits within the frame. But...