Sony Celebrates Seven Wins at the 2024 EISA Awards, with Standout Winners such as Camera of the Year for Alpha 9 III and Creator Smartphone of the Year for Xperia 1 VI

Sony is proud to announce that its quality and innovation has once again been recognised and celebrated at the prestigious Expert Imaging and Sound Association Awards (EISA) 2024. Sony won a total of seven awards, demonstrating our commitment to innovation and product excellence that enhance our customers’ experience, examples include camera of the year for the Alpha 9 III, and the creator smartphone award for the Sony Xperia 1 VI.

Selected from a panel of expert groups from the most respected magazines in the industry, each year the awards celebrate new products that combine the most advanced technology and desirable features with class-leading performance.

The full list of Sony awards can be found below:

• EISA CAMERA OF THE YEAR 2024-2025: Alpha 9 III
• EISA APS-C CAMERA 2024-2025: ​ Alpha 6700
• EISA TELEPHOTO LENS 2024-2025: Sony FE 300mm F2.8 GM OSS
• EISA WIDEANGLE LENS 2024-2025: Sony FE 16-25mm F2.8 G
• EISA TELEPHOTO ZOOM LENS ​ 2024-2025: Sony FE 70-200mm F4 Macro G OSS II
• EISA CREATOR SMARTPHONE 2024-2025: Sony Xperia 1 VI
• EISA IN-CAR HEAD UNIT 2024-2025: Sony XAV-9550ES

EISA judges provided the following standout reasons highlighting why our products have been recognised at this year’s awards:

EISA CAMERA OF THE YEAR 2024-2025: Alpha 9 III

Sony has achieved a technological breakthrough with the Alpha 9 III. It is the first photo camera to utilise a global shutter, in which all pixels are read out at once rather than line-by-line. This means that rolling-shutter distortions are a thing of the past. In addition, the camera can achieve a shutter speed up to 1/80,000 sec and it is now possible to synchronise flash with all shutter speeds for the first time. Problems with flickering artificial light are also a thing of the past. In sports and action photography, the camera can shoot an unrivalled 120 frames per second in full resolution 24MP raw, complete with autofocus tracking. Furthermore, Pre-Capture on Alpha 9 III allows users to capture the moment up to 1 sec before pressing the shutter button. The distortion-free global shutter also benefits filmmakers, who can look forward to recording 4K video at 60p (generated from 6K) and impressive 4K slow motion at 120p without a crop.

EISA APS-C CAMERA 2024-2025: Alpha 6700

The Alpha 6700 is the new top model in Sony’s range of APS-C cameras. It’s designed for advanced photography and video enthusiasts and demonstrates that the APS-C format has a future. The camera includes Sony’s latest autofocus functions, including advanced subject detection, human pose estimation and tracking. A newly developed 26MP sensor provides significantly faster data readout than before, something that benefits the autofocus. It also gives reduced rolling shutter distortion when photographing and filming using the electronic shutter. The Alpha 6700 has also inherited advanced video features from Sony’s Cinema Line cameras, such as 4K/120p recording. We also appreciate the improved ergonomics compared to previous models, with a larger, more comfortable handgrip and additional controls.

EISA TELEPHOTO LENS 2024-2025: Sony FE 300mm F2.8 GM OSS

The Sony FE 300mm F2.8 GM OSS is a very sharp and fast telephoto lens for Sony E-mount cameras. This type of lens is a long-time favourite for sports shooters and wildlife photographers, who need both reach and a wide aperture to blur the background and to get fast shutter speeds to stop the action. It’s the lightest in its class, almost half of what such lenses typically used to weigh. That makes it easy to use, even hand-held for longer periods. To add to its versatility, it takes 1.4x and 2x teleconverters to turn it into a still impressively small and light 420mm f/4 or a 600mm f/5.6, whilst retaining fantastic image quality.

EISA WIDEANGLE LENS 2024-2025: Sony FE 16-25mm F2.8 G

The Sony FE 16-25mm F2.8 G is extremely versatile for those in search of a wideangle lens to perform well for stills photography, vlogging or filmmaking. It provides a large aperture of f/2.8 and extremely high-quality optics in a smaller, lighter, more affordable package than Sony’s pinnacle FE 16-35mm F2.8 GM II zoom. Facilitating close focus shots and supporting focus breathing compensation, the dual linear focus motors even keep up with autofocus at 120fps shooting. Eleven curved diaphragm blades for beautifully smooth backgrounds and circular bokeh, an aperture ring with optional click stops and great weather-sealing makes this compact wideangle zoom attractive to a wide range of Sony users.

EISA TELEPHOTO ZOOM LENS ​ 2024-2025: Sony FE 70-200mm F4 Macro G OSS II

Sony’s FE 70-200mm F4 Macro G OSS II is a compact telephoto zoom with an impressive close-focusing ability, which provides half life-size magnification at all focal lengths. The lens is compatible with teleconverters, and when used with Sony’s SEL-20TC 2x Teleconverter, it’s capable of true macro 1:1 shooting. It’s smaller and lighter than its predecessor with the same zoom range and aperture. This evolved design delivers praiseworthy sharpness and clarity, along with notably faster autofocus and more efficient image stabilisation. This makes the lens great for wildlife, macro, travel and portrait photography. While it has been designed for full-frame cameras, the handling and ergonomics are ideal for APS-C cameras as well.

EISA CREATOR SMARTPHONE 2024-2025: Sony Xperia 1 VI

Sony’s Xperia 1 VI stands out as the ultimate smartphone for creators, thanks to its impressive movie shooting capabilities and Exmor T for mobile sensor for advanced photo power. For keen photographers it features a triple camera setup with standard 16mm and 25mm lenses plus an additional 48mm focal length as well as a continuous optical 85-170 mm telephoto lens with tele macro capability.All lenses are equipped with ZEISS optics and Human Pose Estimation technology. The device supports 4K HDR video recording at up to 120fps, ensuring cinematic quality and stunning shooting results. Additionally, its 6.5in OLED display with 120Hz refresh rate, Snapdragon 8 Gen 3 processor, and 5000mAh battery enabling up to two day’s use make it a powerhouse for every multimedia task you can imagine.

EISA IN-CAR HEAD UNIT 2024-2025: Sony XAV-9550ES

The Sony XAV-9550ES stands out as an exceptional in-car audio-visuals option. With a 25.7 cm (10.1 inch) capacitive HD touchscreen, powerful and dynamic amplification, and wired and wireless connectivity for your smartphone, you’ll get a sound so good you’ll never want your car journey to end.

More information about all of our winning products can be found at www.sony.eu

For more information about the EISA Awards please visit: Awards | EISA – Expert Imaging and Sound Association