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ALPHA 7 IV

Sony’s ALPHA 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony also launches two new flashes to evolve powerful Alpha Lighting System Sony today announced three new additions to its...

Sony Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master™

Sony’s newest lens delivers Superb Resolution, Exquisite Bokeh and High-performance Autofocus in a Compact and Lightweight Design Sony unveils the...

Alpha 1

Groundbreaking Alpha 1 Camera Marks a New Era in Professional Imaging

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame...

Alpha 7C

Sony Introduces Alpha 7C Camera and Zoom Lens; the World’s Smallest and Lightest Full-frame Camera system

Sony today announced several additions to its impressive imaging line-up — the Alpha 7C full-frame camera (model ILCE-7C), the FE...

Sony Expands Imaging Eco-system with Launch of New Camera Remote Software Development Kit

​Empowers Developers and Integrators to produce new imaging experiences Sony today released a new camera software development kit (Camera Remote...

Sony Strengthens APS-C Mirrorless Camera Line-up with Launch of Two New Models

Sony today announced two new additions to its α™(Alpha™) APS-C series of mirrorless cameras with the launch of the Alpha...