Photography has a new home in London: Fujifilm announce development of experiential concept centre in Covent Garden

Photography experience centre will open to the public in Winter 2019

Fujifilm has announced that they will open a new concept experience centre in the heart of Covent Garden, London. Spread over three floors, this new centre – a world’s first for the company – will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

Founded in 1934, photography is at the heart of Fujifilm’s heritage. The brand is renowned globally for its innovative X-Series, GFX and its iconic range of instax cameras and printers, as well as its award winning ‘Wonder Photo Shop’ stores and photo printing services.

Opening in Winter 2019, the new centre will be a permanent addition to Covent Garden, with the aim to inspire and encourage visitors to get creative and immerse themselves in the world of photography and experience all Fujifilm has to offer by integrating “touch and try” experiences with cameras, lenses and printers, to exploring the best ways to print photos on a wide range of materials using Fujifilm’s market leading software.

Zones in the new centre will feature the following experiences, with more to be confirmed in coming months:

  • Instax instant cameras and printers experience zone
  • GFX specialist area
  • X-Series spotlight
  • Wonder Photo Shop with photo printing and photo gifting inspiration