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Amazon Prime Day 2024

The BEST Prime Day Photographic Deals of 2024

Prime Day 2024 is here, and we’ve got all the best photographic deals in one place. Photographers are in for...

LUMIX GH7

Panasonic Announces New LUMIX GH7 Micro Four-Thirds Mirrorless Camera

Panasonic is proud to introduce the new LUMIX GH7 – the latest flagship model of the Micro Four Thirds mirrorless...

Panasonic Introduces the World’s Smallest and Lightest Long Zoom Lens

Panasonic Introduces the World’s Smallest and Lightest Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200)

Panasonic is pleased to introduce the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard....

The LUMIX G9II “Capture the Decisive Moment”

Panasonic is proud to announce the launch of the LUMIX G9II digital mirrorless camera, equipped with a new sensor and...

Panasonic LUMIX GH6 is Named as CES 2023 Innovation Awards Honoree

CES Innovation Awards Honors the New, Cutting-Edge LUMIX GH6 Camera The Consumer Technology Association (CTA)® named the LUMIX GH6 a...

Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023

The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras. Panasonic...

Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability

Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the...

Introducing the Panasonic LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S., a large aperture MFT zoom lens for exceptional all-purpose photo and video performance

Panasonic is delighted to introduce the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S., a versatile large-aperture Micro...

Version 2.2 for GH6

Panasonic Announces the Release of Firmware Version 2.2 for GH6 To Support Direct SSD Recording over USB

Panasonic has announced it will release firmware update program Ver.2.2 for its LUMIX GH6 to support direct recording and playback...

The Panasonic LUMIX GH6: A New Compact, Next-Generation Mirrorless Camera with Powerful Video Capability

Panasonic is proud to introduce the new LUMIX GH6 – the latest flagship model of LUMIX mirrorless cameras based on...