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Tamron TIPA 2023

TAMRON lenses honored with two prestigious TIPA Awards in 2023

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by...

TAMRON announces the 11-20mm F/2.8 Di III-A RXD for Fujifilm X-mount

Transcontinenta UK Ltd., distributor for Tamron UK and Ireland, proudly announces the development of the Tamron 11-20mm F/2.8 Di III-A...

Sony FE 50MM F1.4 GM lens

Sony Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with FE 50MM F1.4 GM

Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design...

SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 50mm F1.4 DG DN | Art.

SIGMA 50mm F1.4 DG DN | Art Supplied accessories: Case, Petal Type Hood with lock (LH782-02), Front Cap (LCF-72mm III),...

Sony

Sony Announces Development of New G Master™ 300mm F2.8 Telephoto Full-Frame E-mount Lens, targeting to launch in early 2024

Sony today announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date...

Ultra-Wide FE 20-70mm F4 G

Sony Redefines Standard Zoom Lens with Launch of Ultra-Wide FE 20-70mm F4 G

New Addition to Sony’s E-mount Lens Line-Up Offers Outstanding Image Quality, Supreme Autofocus performance and Impressive Operability Sony is redefining...

SIGMA 60 600mm

SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 60-600mm F4.5-6.3 DG DN OS – Sports.

The decisive moment, captured exactly as intended. The world’s first and only* mirrorless 10x ultra-telephoto zoom, now available from SIGMA....

Laowa is releasing the 6mm f/2 Zero-D MFT lens!

Laowa is releasing the 6mm f/2 Zero-D MFT lens!

Laowa 6mm f/2 Zero-D MFT lens is the widest rectilinear option in the MFT market. AoV of 121.9° with a...

Introducing the Panasonic LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S., a large aperture MFT zoom lens for exceptional all-purpose photo and video performance

Panasonic is delighted to introduce the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S., a versatile large-aperture Micro...

Nikon releases the NIKKOR Z 40mm f/2 (SE), a compact and lightweight prime lens for the Nikon Z mount system

Nikon releases the NIKKOR Z 40mm f/2 (SE), a compact and lightweight prime lens for the Nikon Z mount system

A heritage design that matches the Nikon Z fc Nikon Corporation (Nikon) is pleased to announce the release of the...