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Sony Introduces World’s Smallest and Lightest[i] ​ Wide-Angle Zoom Lens G-Master Sony FE 16-35mm F2.8 GM II

The acclaimed G master™ image quality and advanced high-speed AF enhances performance of camera bodies Sony announces the launch of...

Tamron Announces 35-150mm F/2-2.8 Di III VXD (A058) for Nikon Z

Tamron Announces 35-150mm F/2-2.8 Di III VXD (A058) for Nikon Z

Transcontinenta UK Ltd., distributor for Tamron UK and Ireland, announces the world’s first mirrorless zoom lens with a maximum aperture...

TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility...

70-180mm

TAMRON announces the development of 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for Sony E-mount full-frame mirrorless. Class-leading compact and lightweight* telephoto zoom

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of...

Nikon Z8

EISA Photography Awards 2023-24 Announced

EISA, the Expert Imaging & Sound Association (www.eisa.eu) reveals the winners of its 2023-2024 Awards. The Nikon Z 8 won...

Nikon releases the NIKKOR Z 180-600mm f/5.6-6.3 VR, a super-telephoto zoom lens for the Nikon Z mount system

Supports the capture of varied subjects with a wide range of focal lengths Nikon Corporation (Nikon) is pleased to announce...

Nikon releases the NIKKOR Z 70-180mm f/2.8, a telephoto zoom lens for the Nikon Z mount system

Excellent portability and a fast f/2.8 maximum aperture expand the user’s creativity Nikon Corporation (Nikon) is pleased to announce the...

FE 70-200MM F4 Macro G OSS II

Sony Expands the Range of Shooting Possibilities

With introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance. “FE...

New vision Expanding possibilities – New Sigma Lens

The world’s first and only* lens that combines an ultra-wide angle of 14mm with a maximum aperture of F1.4.All for...

FUJIFILM X-S20

Fujifilm Launches ”FUJINON Lens XF8mmF3.5 R WR”

-Introducing a prime lens with the widest-angle focal length among interchangeable lenses for the X Series of mirrorless digital cameras-Capturing...