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FUJIFILM Corporation announces the launch of the “FUJIFILM GFX100RF” (GFX100RF) 

The GFX100RF is the first fixed-lens digital camera in the GFX Series, equipped with the 102-megapixel high-speed sensor ‘GFX 102MP...

Sony FE 400-800mm F6.3-8 G OSS SEL400800G

Sony Launches Its First 800mm Super Telephoto Zoom G Lens – FE 400-800mm F6.3-8 G OSS

Full-Frame E-Mount Lens Delivers High-Resolution Performance and Stunning Bokeh. Sony has unveiled the FE 400-800mm F6.3-8 G OSS (SEL400800G), the...

Canon’s EOS series

Canon celebrates 22nd consecutive year of No.1 share of global interchangeable-lens digital camera market

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1...

Z8_Z28 Nikon

Nikon Releases The Nikkor Z 28-135MM F/4 Pz Video Lens

Nikon releases the first full-frame Z lens specifically designed for video. Built to support solo video shooters and small crews,...

Nikkor Z 35MM F/1.2 S

Nikon Announces the Nikkor Z 35MM F/1.2 S. A Master Storyteller.

World Wide Announcement: 5th February 2025Sales Start Date: 27th February 2025Recommended Retail price: £2899 (UK) Nikon expands its premium range...

SAMYANG Launches Ultra Wide-Angle Prime Lens for RF-S Users

LK SAMYANG, a leading global optical brand, announces the launch of the AF 12mm F2 RF-S. This compact and lightweight...

SAMYANG Launches the Prima Series, the AF 35mm F1.4 P FE

LK SAMYANG, a leading global optical brand, announces the launch of their first lens from LK SAMYANG’s Prima Series: the...

Firmware update for SIGMA 35mm F2 DG DN | Contemporary in L-Mount

Sigma are pleased to announce that the download of firmware for SIGMA’s L-Mount is now available. The changes in this...

SIGMA Lenses

Launch schedule of four SIGMA F1.4 prime lenses for Canon RF Mount

SIGMA Corporation is pleased to announce the launch date of SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm...

Canon Introduces the RF-S7.8MM F4 STM Dual Lens: Expanding Capabilities for VR and 3D Content Creators

Canon a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media...