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The RF70-200mm F2.8 L IS USM Z (released in November 2024), the 170 millionth lens produced

Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production

Canon Inc. announced today that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170...

Evolved G2 All-in-One 8x Zoom

All-in-One 8x Zoom 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Evolved G2 All-in-One 8x Zoom 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) October 21, 2025 – Tamron Co., Ltd....

NIKKOR Z DX

Nikon Adds a Fast Macro Prime and a Fast Wide-Angle Zoom To The Nikkor Z DX Range

Today, Nikon expands the NIKKOR Z DX lens lineup with two fast, high-performance lenses: the NIKKOR Z DX 16-50mm f/2.8...

Tamron 70-180mm

Tamron 70-180mm F/2.8 Di III VC VXD G2 for Nikon Z.

Tamron distributor for the UK and Ireland, announces the development of the Tamron 70-180mm F/2.8 Di III VC VXD G2...

Sony releases the Sony FE 100mm F2.8 Macro GM OSS

Sony Introduces FE 100mm F2.8 Macro GM OSS – A New Era in Macro Photography

Sony has announced the FE 100mm F2.8 Macro G Master OSS, its first true G Master macro prime lens, designed...

Samyang

LK SAMYANG Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 for Sony FE

LK Samyang have announced their latest innovation, the AF 24-60mm F2.8 FE. Developed in collaboration with Germany’s esteemed optical specialist...

Tamron develops 25-200mm

Tamron develops 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Tamron distributor for the UK and Ireland, announces the development of the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model...

Alta Sky Camera Bag

Alta Sky: The best bags for a 600mm (or bigger) telephoto lens

Long lenses such as the Canon RF 600mm f/4 or the Nikon Z 600mm f/4 are always a popular choice...

Hasselblad

Hasselblad introduces 100mp HDR flagship medium format camera and standard zoom lens: X2D II 100C and XCD 2,8–4/35–100E

Powered by AF-C continuous autofocus, Hasselblad Natural Colour Solution with High Dynamic Range, 10-stop stabilisation, and Phocus Mobile 2, the...

24-70mm

Announcing the Next-Generation NIKKOR Z 24-70mm f/2.8 S II

World Wide Announcement: 22nd August 2025Sales Start Date: September 2025Recommended Retail price: £ 2,599.00 (UK) , € 2,999.00 (ROI) Nikon...