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Sony releases the Sony FE 100mm F2.8 Macro GM OSS

Sony Introduces FE 100mm F2.8 Macro GM OSS – A New Era in Macro Photography

Sony has announced the FE 100mm F2.8 Macro G Master OSS, its first true G Master macro prime lens, designed...

Samyang

LK SAMYANG Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 for Sony FE

LK Samyang have announced their latest innovation, the AF 24-60mm F2.8 FE. Developed in collaboration with Germany’s esteemed optical specialist...

Tamron develops 25-200mm

Tamron develops 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Tamron distributor for the UK and Ireland, announces the development of the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model...

Alta Sky Camera Bag

Alta Sky: The best bags for a 600mm (or bigger) telephoto lens

Long lenses such as the Canon RF 600mm f/4 or the Nikon Z 600mm f/4 are always a popular choice...

Hasselblad

Hasselblad introduces 100mp HDR flagship medium format camera and standard zoom lens: X2D II 100C and XCD 2,8–4/35–100E

Powered by AF-C continuous autofocus, Hasselblad Natural Colour Solution with High Dynamic Range, 10-stop stabilisation, and Phocus Mobile 2, the...

24-70mm

Announcing the Next-Generation NIKKOR Z 24-70mm f/2.8 S II

World Wide Announcement: 22nd August 2025Sales Start Date: September 2025Recommended Retail price: £ 2,599.00 (UK) , € 2,999.00 (ROI) Nikon...

Tamron Lens

Tamron introduces an all-in-one zoom lens for Nikon Z and Canon RF mount cameras

Tamron’s distributor in the United Kingdom and Ireland, is pleased to announce the availability of the Tamron 18-300mm F/3.5-6.3 Di...

LK SAMYANG Expands Prima Series with New AF 16mm F2.8 P FE and AF 85mm F1.8 P FE Lenses

LK Samyang, a global leader in optical innovation, proudly announces the launch of two new additions to its Prima Series...

The BEST Prime Day Photographic Deals of 2025

Prime Day 2025 has arrived, and we’ve rounded up the best photography deals all in one place. It’s a great...

Vario Elmarit-SL 28-70 ASPH. f/2.8

New: Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH.

The most compact and lightweight standard zoom lens for the Leica SL-System. With over 150 years of expertise, Leica has...