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FE 50-150mm F2 GM

Sony Launches FE 50-150mm F2 GM

The World’s First Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal...

SAMYANG has launched its first super-wide zoom lens in collaboration with Schneider.

LK SAMYANG, a leading global optical brand, is thrilled to announce the launch of their first super-wide zoom lens, the...

FUJIFILM Corporation announces the launch of the “FUJIFILM GFX100RF” (GFX100RF) 

The GFX100RF is the first fixed-lens digital camera in the GFX Series, equipped with the 102-megapixel high-speed sensor ‘GFX 102MP...

Sony FE 400-800mm F6.3-8 G OSS SEL400800G

Sony Launches Its First 800mm Super Telephoto Zoom G Lens – FE 400-800mm F6.3-8 G OSS

Full-Frame E-Mount Lens Delivers High-Resolution Performance and Stunning Bokeh. Sony has unveiled the FE 400-800mm F6.3-8 G OSS (SEL400800G), the...

Canon’s EOS series

Canon celebrates 22nd consecutive year of No.1 share of global interchangeable-lens digital camera market

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1...

Z8_Z28 Nikon

Nikon Releases The Nikkor Z 28-135MM F/4 Pz Video Lens

Nikon releases the first full-frame Z lens specifically designed for video. Built to support solo video shooters and small crews,...

Nikkor Z 35MM F/1.2 S

Nikon Announces the Nikkor Z 35MM F/1.2 S. A Master Storyteller.

World Wide Announcement: 5th February 2025Sales Start Date: 27th February 2025Recommended Retail price: £2899 (UK) Nikon expands its premium range...

SAMYANG Launches Ultra Wide-Angle Prime Lens for RF-S Users

LK SAMYANG, a leading global optical brand, announces the launch of the AF 12mm F2 RF-S. This compact and lightweight...

SAMYANG Launches the Prima Series, the AF 35mm F1.4 P FE

LK SAMYANG, a leading global optical brand, announces the launch of their first lens from LK SAMYANG’s Prima Series: the...

Firmware update for SIGMA 35mm F2 DG DN | Contemporary in L-Mount

Sigma are pleased to announce that the download of firmware for SIGMA’s L-Mount is now available. The changes in this...