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Vario Elmarit-SL 28-70 ASPH. f/2.8

New: Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH.

The most compact and lightweight standard zoom lens for the Leica SL-System. With over 150 years of expertise, Leica has...

LUMIX S 24-60mm F2.8

Panasonic Introduces New Large-Aperture Standard Zoom Lens: LUMIX S 24-60mm F2.8 (S-E2460)

Panasonic is pleased to introduce the LUMIX S 24-60mm F2.8 (S-E2460) lens based on the L-Mount system standard. This newly...

FUJINON Lens XF23mmF2.8 R WR

Fujifilm Launches “FUJINON Lens XF23mmF2.8 R WR”

A new 23mm focal length lens with high resolution and ultra-compact and lightweight at 90g is now available.A high-performance, compact...

Rollei AF 85 mm F/1.8

The first Rollei lens: AF 85 mm F/1.8 for Sony FE and Nikon Z

Rollei is opening a new chapter in its long history with the introduction of its first lens, the Rollei AF...

Canon at the Japan's Camera Grand Prix 2025

EOS R1 awarded Camera of the Year, as EOS R5 Mark II and RF70-200mm F2.8 L IS USM Z also win prizes at Japan’s Camera Grand Prix 2025

Canon Inc. and Canon Marketing Japan Inc. announced that Canon’s EOS R1 (released in November 2024), the flagship model of...

RF 75-300mm F4-5.6 telephoto zoom lens

Bring life even closer with the new RF 75-300mm F4-5.6 telephoto zoom lens

Canon announces the RF 75-300mm F4-5.6, a lightweight, easy-to-use telephoto zoom lens that’s ideal for users starting out in nature...

FE 50-150mm F2 GM

Sony Launches FE 50-150mm F2 GM

The World’s First Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal...

SAMYANG has launched its first super-wide zoom lens in collaboration with Schneider.

LK SAMYANG, a leading global optical brand, is thrilled to announce the launch of their first super-wide zoom lens, the...

FUJIFILM Corporation announces the launch of the “FUJIFILM GFX100RF” (GFX100RF) 

The GFX100RF is the first fixed-lens digital camera in the GFX Series, equipped with the 102-megapixel high-speed sensor ‘GFX 102MP...

Sony FE 400-800mm F6.3-8 G OSS SEL400800G

Sony Launches Its First 800mm Super Telephoto Zoom G Lens – FE 400-800mm F6.3-8 G OSS

Full-Frame E-Mount Lens Delivers High-Resolution Performance and Stunning Bokeh. Sony has unveiled the FE 400-800mm F6.3-8 G OSS (SEL400800G), the...