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Recognition AF

Free Software Update to Enhance Real-time Recognition AF (Auto-Focus) Performance and Other Features for Sony Electronics’ Interchangeable-lens cameras Alpha 1 II and Alpha 9 III

Sony is providing free software updates for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30,...

Nikon Releases Major Firmware Update V3.00 for the ZF

Nikon is pleased to announce the release of firmware version 3.00 for its stylish full-frame mirrorless camera, the Nikon Zf....

Wedding Photography Workshop with Chris Denner & Jeremy Price

Ready to Crush 2026: Wedding Photography Workshop with Chris Denner & Jeremy Price

A creative reboot for UK wedding photographers who want to shoot better, sell smarter, and thrive in 2026. 25th November...

Fujifilm X-T30 III

Inspiring a New Generation of Photographers – Fujifilm Introduces FUJIFILM X-T30 III

The latest model in the popular FUJIFILM X-T30 series offers a blend of classic design, cutting-edge features, and ease of...

FUJINON XC13

Small Wonder: Fujifilm Introduces FUJINON XC13-33mmF3.5-6.3 OIS

FUJIFILM X Series’ smallest compact zoom lens, with impressive close focusing capabilities, covering wide-angle to standard focal lengths. FUJIFILM North...

Nikon Comedy Wildlife Awards.

Nikon Comedy Wildlife Awards 2025 Finalists Revealed

Nikon is delighted to reveal the highly anticipated shortlist for the 2025 Nikon Comedy Wildlife Awards. This year’s selection consists...

New Apple Mac

Apple unveils new 14‑inch MacBook Pro powered by the M5 chip, delivering the next big leap in AI for the Mac

With up to 3.5x more performance for AI workflows, faster storage, up to a phenomenal 24 hours of battery life,...

The RF70-200mm F2.8 L IS USM Z (released in November 2024), the 170 millionth lens produced

Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production

Canon Inc. announced today that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170...

Evolved G2 All-in-One 8x Zoom

All-in-One 8x Zoom 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Evolved G2 All-in-One 8x Zoom 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) October 21, 2025 – Tamron Co., Ltd....

NIKKOR Z DX

Nikon Adds a Fast Macro Prime and a Fast Wide-Angle Zoom To The Nikkor Z DX Range

Today, Nikon expands the NIKKOR Z DX lens lineup with two fast, high-performance lenses: the NIKKOR Z DX 16-50mm f/2.8...