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Sony releases the Sony FE 100mm F2.8 Macro GM OSS

Sony Introduces FE 100mm F2.8 Macro GM OSS – A New Era in Macro Photography

Sony has announced the FE 100mm F2.8 Macro G Master OSS, its first true G Master macro prime lens, designed...

Samyang

LK SAMYANG Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 for Sony FE

LK Samyang have announced their latest innovation, the AF 24-60mm F2.8 FE. Developed in collaboration with Germany’s esteemed optical specialist...

LUMIX S 100-500mm

Panasonic Introduces the First Ultra-Telephoto Zoom Lens in the LUMIX S Series:LUMIX S 100-500mm F5-7.1 O.I.S. (S-R100500)

Panasonic is pleased to introduce the new LUMIX S 100-500mm F5-7.1 O.I.S. (S-R100500) interchangeable lens based on the L-Mount system...

Click Backdrops Launches New Foldable Fabric Backdrops

Click Backdrops Launches New Foldable Fabric Backdrops – To Be Showcased at The Society of Photographers Roadshows Next Week

Click Backdrops has unveiled its latest innovation: FOLDABLE, FABRIC BACKDROPS, now available in over 1,000 of the company’s popular designs....

Canon Cine-Servo lens

Capture the bigger picture with the widest Canon Cine-Servo lens yet

Canon Europe today announces the expansion of its cinema lens range with the launch of its widest-ever Cine-Servo lens.. With...

Canon 85mm lens

A portrait classic, reinvented: new professional Canon 85mm lens designed for hybrid shooting

Canon Europe announces the RF 85MM F1.4L VCM, a professional portrait lens that extends the Hybrid RF prime range, delivering...

Tamron develops 25-200mm

Tamron develops 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount

Tamron distributor for the UK and Ireland, announces the development of the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model...

Sigma Announces Four Innovative Lenses for Full-Frame Mirrorless Cameras

Sigma Announces Four Innovative Lenses for Full-Frame Mirrorless Cameras

Sigma UK proudly unveils its latest lineup of four extraordinary lenses tailored for full-frame mirrorless systems. These new additions, featuring...

Canon expands its cinema camera range with the EOS C50

Canon expands its cinema camera range with the EOS C50 – a compact, flexible new addition for creative professionals

Canon Europe today announces the new EOS C50, a highly versatile, full-frame, RF-mount hybrid Cinema EOS camera for professional videographers...

Leitz

Introducing Leitz HEKTOR Lenses for Mirrorless Cameras

Leitz Cine enters the mirrorless lens market with the Leitz HEKTOR lenses, a brand new set of prime lenses designed...