Step Into Z & Unlock Cashback
Buy any new Nikon Z camera and claim up to €300 / £300 cashback on future NIKKOR Z lens purchases.
Nikon announces a new cashback scheme “Step into Z” – for the UK and Ireland, designed to help photographers, content creators and videographers build their ideal Nikon Z system with greater freedom and flexibility.
Customers who purchase any new Nikon Z camera and register it through Nikon can unlock up to €300 / £300 cashback on future NIKKOR Z lens purchases. Whether capturing life’s everyday moments, exploring creative photography, producing cinematic video content, or taking the next step in a professional journey, Step into Z rewards customers for expanding their Nikon Z kit.
How does the Nikon cashback promotion work?
Through the Step into Z promotion, eligible customers can register their newly purchased Nikon Z camera and they’ll receive cashback on up to three qualifying lens purchases made within 12 months.
Customers must follow these steps to claim.
Step 1. Purchase any new Nikon Z camera directly from the Nikon store or an authorised Nikon dealer
Step 2. Register your camera via the registration webpage: UK link / IE link
Step 3. Purchase qualifying NIKKOR Z lenses within 12 months of camera registration.
Step 4. Claim cashback on up to three lenses.
Customers can receive:
- €50 / £50 cashback per qualifying DX lens
- €100 / £100 cashback per qualifying FX lens
- Up to €300 / £300 cashback in total
Promotional period.
The Nikon cashback promotion is available on purchases made from 26th August 2026 – 31st March 2027 in the UK and Ireland. The full list of eligible products, terms and conditions, and claim instructions can be found at: UK link / IE link
Create without limits.
The Nikon Z system has been designed around one simple philosophy: giving image-makers outstanding tools to realise their creative vision without compromise. The new scheme encourages image-makers to invest in a new camera body today, whilst offering the benefit to grow their lens collection over time.
Access to an ever-evolving camera and lens line-up.
With access to a growing range of NIKKOR Z lenses spanning ultra-wide, standard, telephoto, macro, portrait and specialist optics, photographers and videographers can continue to evolve their capabilities long after purchasing their first camera.
Nikon supports long-term investment in creativity.
Step into Z recognises that building a photography system is a journey that can take time. Many photographers begin with a camera and kit lens before gradually expanding their capabilities with specialist optics. Step Into Z rewards that journey, helping creators unlock new perspectives and creative opportunities across all genres like portrait, wildlife, landscape, travel, action sport and video-making.
