Home » Blog » Rotolight announces strategic partnership with CMS Distribution

Rotolight announces strategic partnership with CMS Distribution

British LED lighting brand, Rotolight, has revealed a new strategic partnership with CMS Distribution.

Operating from 12 locations in 8 countries including, the UK, Ireland, France, Netherlands, Sweden, China, the USA and now Germany, CMS Distribution’s reach is truly international and now boasts Rotolight’s award-winning and professional range of lighting solutions to its global enterprise and consumer reseller base.

“We are delighted to be working with such an innovative and inspiring brand as Rotolight. Our teams will be working to expand the reach of the products in the UK and Irish markets, enabling more people to unlock new creative possibilities with professional LED lighting. At CMS, we are committed to developing our creative products portfolio, and this partnership is a tremendous step towards achieving that.” Sean Cox, Product Sales Manager- Photographic, CMS Distribution.

Founded in 2009, Rotolight designs and manufactures innovative LED lighting products for the photographic and motion picture industries. Having launched the Rotolight NEO3 and AEOS 2 via a record-breaking Kickstarter campaign at the end of 2021, the products have arrived to revolutionise LED lighting for creatives everywhere.

The NEO 3 is a pocket-sized powerhouse and the brightest on-camera LED light ever produced, offering unrivalled power and industry-first innovations in a compact and portable body. Meanwhile, the AEOS 2 offers unmatched versatility with a uniquely lightweight and ultra-thin design, it’s the thinnest and lightest 1 x 1 panel ever made (at under 1.4kg).

Both of the new lights in the Rotolight series allow users unrivalled ‘shoot-what-you-see’ benefits, along with high-speed sync (HSS) flash in any one of 16.7 million colours from 2,500 digital filters, whilst zero recycle time ensures you’ll never miss a shot.

“We are delighted to be working with CMS Distribution, a leading distributor of premium technology brands, to significantly expand Rotolight’s presence across the UK & Ireland into major retailers. With the launch, this month of our award-winning NEO 3 and AEOS 2 lights for photographers, vloggers and filmmakers, Rotolight is now very well positioned with CMS Distribution to expand its customer base and looks forward to a long-term successful relationship.” Rod Aaron Gammons, CEO and Co-Founder at Rotolight.


In the past 24 months, Rotolight has won over 15 major international awards for its product line including the Rotolight NEO 3 picking up ‘Lighting Product of the Year’ at the Amateur Photographer Awards and ‘Best On-Camera Flash’ from the Photography News Awards 2022. The brand has also been commended by the British Television Society for ‘contributing towards the advancement of the industry’.

“Winner of our Lighting Product of the Year. For its size and weight, the Rotolight NEO 3 is a very capable light; ideal for hybrid photographers who shoot stills and moving images on the move.” Amateur Photographer magazine.

“The Rotolight AEOS 2 and NEO 3 offer great power output for the money, Simple to use, lightweight and a massive range of colours. They offer something drastically different, I’ve enjoyed using them a great deal.” DP Review.

“The Rotolight NEO 3 is the best light available for your money. If you regularly shoot video and are looking for a powerful LED light, the Rotolight NEO 3 is an excellent choice.” T3 Magazine.

“While there are a lot of good LED lights on the market for photo and video, there are only a few that are truly great. The Rotolight AEOS 2 is among that group.” Petapixel.

“The new lights from Rotolight offer untold potential with their clear layout, responsiveness and touch-screen LED control. They are very user-friendly and extremely powerful.” Photography News.

Everything you need to grow your Photography business.