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FUJIFILM announces the GFX100 Mirrorless Digital Camera

FUJIFILM GFX100 Mirrorless Digital Camera

Introducing the FUJIFILM GFX100: Capturing and recording precious moments in ultimate quality

Equipped with a 100MP+ 55mm diagonal length large format sensor – the highest class resolution in the history of mirrorless digital cameras. Fast and accurate AF and for the first tim2 phase detection, 4K video and in-body image stabilization.

FUJIFILM Corporation is pleased to announce the release of the GFX100 mirrorless digital camera featuring a newly developed 102 megapixels approx. 55mm diagonal length large format sensor.

The new camera will be the flagship model of the GFX system of mirrorless digital cameras, which have received strong praise from professional photographers and photo enthusiasts for their use of a 43.8mm x 32.9mm large format sensor, which is approximately 1.7 times larger than a 35mm ‘full frame’ sensor.

The GFX100 features a “back illuminated sensor with phase detection pixels,” the first of its kind for image sensors larger than the 35mm full frame format. Autofocus speed is up to twice as fast as previous GFX models (when using the GF63mmF2.8 lens), whilst also offering Tracking AF on a moving subject as well as more accurate Continuous AF. Another world’s first for larger than the 35mm full-frame format cameras is the in-body image stabilization (IBIS), delivering “five-axis image stabilization” of up to 5.5 stops*3 As a result, ultra high resolution photography can even be achieved when shooting hand held. The video capability has also been greatly improved from the current GFX 50S and GFX 50R models, to become the world’s first mirrorless digital camera with an image sensor of this size or greater to offer 4K30P video recording capability (10bit 4:2:2).

With these three “world’s first” features, the GFX100 is a camera of unparalleled innovation and versatility, fulfilling its purpose of “capturing and recording precious moments that will never be repeated again” at the highest image quality possible in a mirrorless camera.

Main features

1. 102MP approx. 55mm diagonal length large format image sensor

  • The new sensor, specifically developed
    for this camera, measures approx. 55mm diagonally and boasts an
    effective pixel count of approx. 102 million. When combined with the
    fourth generation “X-Processor 4” processor, it delivers the world’s
    highest level of image quality with exceptional color reproduction
    unique to FUJIFILM and the ultra sharp “FUJINON GF lenses”.
  • The
    sensor has 3.76 million phase detection pixels across the surface
    (approx. 100% coverage) enabling fast and accurate AF regardless of
    where a subject is within the frame. This sets a completely new standard
    in the dynamic mobility of large format mirrorless digital cameras.
  • The
    sensor’s “back illuminated” structure receives a greater amount of
    light accurately whilst achieving better noise performance. The sensor
    has lower noise, greater dynamic range and faster readout despite the
    higher pixel count.

2. The world’s first five-axis IBIS in a camera featuring an image sensor larger than the 35mm format

  • Generally speaking, the higher the
    pixel count an image sensor has, the higher the likelihood of camera
    shake. To avoid this threat to image quality, FUJIFILM has designed an
    IBIS system specifically for the new 102MP large format sensor which
    gives up to 5.5 stops of image stabilization (when using the GF63mmF2.8 R
    WR).
  • The IBIS sensor shift mechanism ensures images are
    stabilized not only against pitch and yaw movements (up / down and right
    / left tilting) but also against shift (horizontal) and roll
    (rotational) movements.
  • The entire shutter unit is suspended
    using four springs to minimize the effect of shutter shock. This
    dramatically broadens the scope of situations where you can shoot hand
    held with the GFX100 and still enjoy exceptionally high resolution, to
    push the boundaries in photography.

3. The world’s first 4K30P video recording capability among consumer mirrorless digital cameras with a sensor bigger than the 35mm format

  • The combination of the new image
    sensor with high speed readout and the high performance fourth
    generation “X-Processor 4” engine has given the camera the ability to
    record 4K30P video (10bit 4:2:2 externally and 10bit 4:2:0 internally), a
    world’s first amongst large-format consumer mirrorless digital cameras
    carrying a sensor bigger than the 35mm format.
  • When the standard
    digital cinema format (17:9) is selected, the GFX100 records video with
    a sensor area measuring 43.8mm (W) x 23.19mm (H) and 49.56mm
    diagonally. This is larger than many high end cinema cameras in recent
    years, making it easier than ever before to shoot high quality video
    with shallow depth of field, wide tonal range and high ISO sensitivity.
    The GFX100 produces footage with more detailed textures whilst
    reproducing three dimensional definitions and the very atmosphere of the
    scene.
  • The GFX100 uses oversampling with the data equivalent to
    approx. 50.5 megapixels to render video. It also supports the highly
    efficient H.265/HEVC codec, as well as “F-Log” which has a gamma curve
    with a wide dynamic range and the “Hybrid Log Gamma (HLG)” for recording
    HDR footage with ease. The GFX100 is also the first model in the GFX
    System to incorporate the “ETERNA” cinema film simulation mode,
    delivering optimum solutions that reflect videographer’s intentions and
    facilitates a variety of creative expressions.

4. Dust-resistant, weather-resistant, lightweight and highly robust magnesium alloy body with integrated vertical grip

  • Despite featuring a sensor which is
    1.7 times larger than a 35mm full frame sensor, the GFX100’s body is
    equivalent to that of a flagship 35mm full frame DSLR camera in terms of
    dimensions (156.2mm (W) x 163.6mm (H) x 102.9mm (D), measuring 48.9mm
    at the thinnest part) and weight (approx. 1400g including two batteries,
    memory card and EVF).
  • The GFX100 is the first FUJIFILM
    mirrorless digital camera to incorporate an integrated vertical grip.
    This has led to a thinner form factor that is comfortable to hold in
    your hand, despite accommodating IBIS and two batteries in the body.
  • In
    order to maximize the capabilities of the 102MP image sensor, the
    GFX100’s “core imaging unit” which consists of the lens mount, image
    stabilization mechanism and image sensor, is as isolated from the main
    body panels as much as possible. This “double structure” design ensures a
    high level of precision and robustness while minimizing any loss in
    image quality caused by external stress to the body.
  • Weather
    sealing is applied to 95 locations across the camera body to achieve an
    advanced level of dust- and moisture-resistance, so that the camera
    maintains reliable operation even in the toughest conditions.

5. Enhanced operability and versatile information displays

  • The GFX100 features a 1.80 inch sub
    LCD monitor on the top panel and a 2.05 inch sub monitor on the rear
    panel for even more versatile information display. They show EXIF data,
    histogram and camera settings in large text. Various information can be
    allocated to each of the monitors (EVF, rear-panel LCD displays and
    top-panel sub LCD display) to make the viewfinder less cluttered and
    easier to use. This ensures clear information visibility when tethered
    shooting or when the camera has to be placed in a position that makes it
    difficult to see the viewfinder or either monitors. Furthermore, for
    users who prefer dial based operations, a characteristic of previous GFX
    cameras, the GFX100 has a “Virtual Dial Mode,” which displays the image
    of a dial on the top panel sub LCD monitor that can be rotated and
    adjusted with the front and back Command Dials.
  • Buttons and
    levers for camera operations have been kept to a minimum for simple and
    easy to understand handling, whilst ensuring that you can hold the
    camera comfortably in the hand. On the left shoulder of the camera body
    is the Drive Mode Dial, which enables instantaneous switchover between
    Still Image, Video and Multiple Exposure modes. You can store camera
    settings for each of the modes (exposure settings, white balance, Film
    Simulation, etc.). Even when you need to shoot both stills and video in a
    single session, it only requires just a single dial movement to recall
    your preferred camera settings.

6. 5.76 million dot EVF with 100% coverage and 2.36 million dot tilting 3.2-inch LCD display

  • The GFX100 inherits GFX 50S’s popular
    detachable EVF system that can be adjusted to various angles when using
    the EVF Tilting Adapter EVF-TL1. The world’s highest resolution 5.76
    million dot OLED panel has been used to develop the GFX100 high
    definition EVF unit. The viewfinder has a magnification of 0.86x and
    contains five optical glass elements including aspherical elements and
    has been specifically designed for the 102MP sensor, which requires
    extreme focusing accuracy.
  • The EVF can be set to the “Frame Rate
    Priority,” “Resolution Priority” or “AF Speed Priority” mode according
    to subject characteristics and the needs of the photographer.
  • The rear panel monitor uses a 3.2 inch 2.36 million dot touchscreen LCD that can be tilted to three directions.

7. High speed and high precision phase detection AF that sets a new standard for large-format cameras with a sensor larger than the 35mm format

  • The GFX100 is the first model in the
    GFX System that uses our phase detection AF algorithm, adopted from the
    fourth generation X Series cameras (X-T3 and X-T30), and which is
    praised for its precision and speed. The algorithm makes full use of
    3.76 million phase detection pixels, placed across the entire sensor, to
    set a new standard in AF speed and precision for large format cameras
    performing the standard “Single Point” AF as well as “Zone” and “Wide
    Tracking” AF. The effect is particularly noticeable when using prime
    lenses with a heavy set of focus lens elements, achieving speed
    improvement of up to 210% over the conventional contrast AF system.
  • At
    the same time, the GFX100 boasts dramatic improvement in the accuracy
    of Face and Eye Detection AF, which has become an essential feature for
    fashion and portrait photographers. The Face Detection function now
    works at a greater shooting distance, and shows significant improvement
    in tracking the side profile of a person or when a person moves
    erratically within the frame, while also maintaining focus on a subject
    that goes behind an obstacle.

8. Unique color reproduction technology, developed through our history in photographic film to deliver astonishing quality in stills

  • The combination of the newly developed
    image sensor and the fourth generation “X-Processor 4” processing
    engine means the camera also supports “16-bit RAW” mode, requested by
    many professional photographers. The GFX100 also supports 16-bit TIFF in
    camera file conversion. The ultra high 100MP+ resolution and rich color
    and tonal reproduction found in our “Film Simulation” modes,
    significantly boosts photo data’s post processing tolerance, meeting the
    diverse needs of professional photographers.
  • The GFX100 also
    features a “Smooth Skin Effect” function, which automatically smooths
    the skin tones, a function often performed in post processing when
    shooting portraiture.

9. Various other new functions and features

  • The GFX100 can accommodate two NP-T125
    batteries, extending the number of frames per charge to approx. 800
    when the rear LCD is used.
  • The camera can be powered and charged
    through the USB-C connection. Connecting an external battery that
    supports USB Power Delivery enables even longer continuous shooting and
    simultaneous charging of the two batteries in the camera.
  • This is the first GFX Series model that has a supports IEEE802.11ac 5GHz, enabling even faster wireless image transfer.
  • Similarly
    to previous GFX models, the GFX100 is compatible with “Tether Shooting
    Plug-in PRO for Adobe Photoshop Lightroom®” and “Capture One Pro FUJIFILM” for RAW processing and tethered shooting to accommodate the workflow of any professional photographers.

10. Product name, release date and price

  • Product name: Digital Camera “FUJIFILM GFX100”
  • Release date: End of June, 2019
  • Recommended retail price: Open price
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