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TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility...

Nikon releases the NIKKOR Z 70-180mm f/2.8, a telephoto zoom lens for the Nikon Z mount system

Excellent portability and a fast f/2.8 maximum aperture expand the user’s creativity Nikon Corporation (Nikon) is pleased to announce the...

Canon celebrates 20th consecutive year of No. 1 share of global interchangeable-lens digital camera market

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1...

Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023

The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras. Panasonic...

Nikon releases the NIKKOR Z 40mm f/2 (SE), a compact and lightweight prime lens for the Nikon Z mount system

Nikon releases the NIKKOR Z 40mm f/2 (SE), a compact and lightweight prime lens for the Nikon Z mount system

A heritage design that matches the Nikon Z fc Nikon Corporation (Nikon) is pleased to announce the release of the...

Expanding your creative options with the Canon EOS C70

The latest firmware updates for the RF-mount Cinema EOS camera give filmmakers even more flexibility with the addition of a...

New SIGMA 18-50mm F2.8 DC DN | C in FUJIFILM X Mount – Available soon!

The SIGMA 18-50mm F2.8 DC DN | Contemporary will soon be available in FUJIFILM X Mount, releasing on the 2...

Nikon Revisits Iconic Camera and Lens with Expanding Mirrorless Collection

Nikon today introduces two new products to its ever-growing range, which have been inspired by its popular heritage models. New...

Fujifilm Introduces FUJIFILM X-T5 Mirrorless Digital Camera 

Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body FUJIFILM North America Corporation is pleased to...

NIKKOR Z 600mm f/4 TC VR S

Nikon releases the NIKKOR Z 600mm f/4 TC VR S, a fast, super-telephoto prime lens with a built-in 1.4x teleconverter for the Nikon Z mount system

Nikon is pleased to announce the release of the NIKKOR Z 600mm f/4 TC VR S, a fast, super-telephoto prime...