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Ultra-Wide FE 20-70mm F4 G

Sony Redefines Standard Zoom Lens with Launch of Ultra-Wide FE 20-70mm F4 G

New Addition to Sony’s E-mount Lens Line-Up Offers Outstanding Image Quality, Supreme Autofocus performance and Impressive Operability Sony is redefining...

Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023

The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras. Panasonic...

Z9

Nikon Releases Firmware Version 3.00 For The Nikon Z 9 Full-Frame Mirrorless Camera

Nikon announces the release of firmware version 3.00 for its flagship, full-frame mirrorless camera, the Nikon Z 9. The new...

20-40mm F/2.8 Di III VXD

TAMRON announces category-disrupting, fast-aperture standard zoom

New lens is smallest and lightest in its class and opens new video opportunities Tamron Co., Ltd. announces the launch...

V-AF lens from Samyang

Samyang unveils its new v-af lens family for Sony full-frame mirrorless cameras 

Korean manufacturer Samyang Optics, a global optical brand distributed exclusively by Holdan in the UK and Ireland, announces the new...

AF-35mm-F1.4-FE-II

Samyang Unveils it’s New 35mm F1.4 Auto Focus Prime Lens for Sony Full-Frame Mirrorless Cameras

Samyang Optics, a global optical brand distributed exclusively by Holdan in UK and Ireland, announces the new AF 35mm F1.4...

Tamron announces launch of the world’s first*1 all-in-one zoom lens starting at F2.8 for Sony E-mount full-frame mirrorless cameras

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of...

The Nikon D6.

Decisive Power. Faster Workflow. Absolute Reliability. The Nikon D6.

Nikon unveils its new flagship DSLR: the D6. From hard news to international sports, this phenomenal full-frame camera answers the...