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Fujifilm Unveils Eagerly Anticipated Tilt-Shift Lenses for its GFX System of Mirrorless Digital Cameras

Fujifilm Unveils Eagerly Anticipated Tilt-Shift Lenses for its GFX System of Mirrorless Digital Cameras

FUJIFILM North America Corporation today announced the launch of two highly anticipated tilt-shift lenses for its GFX System of mirrorless...

Alpha 7C II

Sony Releases Two New Alpha 7C Series Cameras 

Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and...

TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility...

TAMRON announces the development of 70-180mm F/2.8 Di III VC VXD G2 Lens

TAMRON announces the development of 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for Sony E-mount full-frame mirrorless. Class-leading...

Nikon releases the NIKKOR Z 70-180mm f/2.8, a telephoto zoom lens for the Nikon Z mount system

Excellent portability and a fast f/2.8 maximum aperture expand the user’s creativity Nikon Corporation (Nikon) is pleased to announce the...

110 millionth camera produced EOS R6 Mark II

Canon celebrates significant milestones with production of 110 million EOS series cameras and 160 million interchangeable RF/EF lenses

Canon Inc. announced today that the company has reached two major production milestones – a cumulative total of 110 million1...

New vision Expanding possibilities – New Sigma Lens

The world’s first and only* lens that combines an ultra-wide angle of 14mm with a maximum aperture of F1.4.All for...

Canon celebrates 20th consecutive year of No. 1 share of global interchangeable-lens digital camera market

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1...

Introducing Tiffen Black Fog and Night Fog Filters

The Tiffen Company adds two new diffusion effects filters to their renowned line of optical filters. Paired with digital cameras,...

Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023

The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras. Panasonic...