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Sony Winter Cashback

Sony UK unveils Winter Cashback: up to £500 back on flagship cameras and more

Sony UK is excited to launch its Winter Cashback promotion, now live and running from 1 October 2025 to 31...

Wireless Shooting Grip/Tripod

Sony Launches GP-VPT3/ RMT-VP2 

The new ‘Three-in-One Wireless Shooting Grip’ serves as a grip, a tripod, and a detachable remote commander, enhancing usability and...

FE 50-150mm F2 GM

Sony Launches FE 50-150mm F2 GM

The World’s First Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal...

Alpha 1 II Full-Frame Camera

Sony Announces Second-Generation Flagship Alpha 1 II Full-Frame Camera 

A Combination of High-Resolution, Speed, and AI Recognition Designed for a Variety of Professional Applications  Sony introduces the second-generation Alpha™...

Sony Alpha 9

Sony Celebrates Seven Wins at the 2024 EISA Awards, with Standout Winners such as Camera of the Year for Alpha 9 III and Creator Smartphone of the Year for Xperia 1 VI

Sony is proud to announce that its quality and innovation has once again been recognised and celebrated at the prestigious...

Sony releases large aperture wide-angle zoom G Lens FE 16-25mm F2.8 G

Sony releases large aperture wide-angle zoom G Lens FE 16-25mm F2.8 G

Balances the supreme expression capabilities of a wide-open F2.8 with a compact and lightweight design for excellent portability Sony is...

Sony releases the world’s lightest large-aperture telephoto prime lens G Master FE 300mm F2.8 GM OSS

Capture dynamic moments such as sports scenes with high agility and supreme image quality Sony is pleased to announce the...

Sony Alpha 7R V

Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

New Artificial Intelligence (AI) Processing Unit Combined with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine...

Sony Eisa 2022

Sony Celebrates Eight Wins at 2022 EISA Awards Including Full-Frame Camera for Alpha 7 IV and Multimedia Smartphone for Xperia 1 IV

Sony is extremely proud to announce that its quality and innovation has once again been recognised for yet another year...

ALPHA 7 IV

Sony’s ALPHA 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor and outstanding photo and video operability

Sony also launches two new flashes to evolve powerful Alpha Lighting System Sony today announced three new additions to its...