How Photographers Can Fill Their Studio with New Clients
Finding new photography clients is one of the biggest challenges for any studio. You can have a great portfolio, a beautiful website and plenty of experience, but consistently getting new families through the door takes work.
For photographers specialising in newborn, baby and family photography, one option worth considering is working with a targeted source of potential clients in your local area.
Through The Click Group, photographers can access data from families who have expressed an interest in photography-related offers, with the opportunity to secure an exclusive postcode area.
And, as a member of The Society of Photographers, you can benefit from a discounted joining fee and reduced postcode subscription.
What is The Click Group?
The Click Group provides targeted data to businesses looking to generate new customers.
For photographers, one of the key datasets is focused on expectant parents, new families and parents with young children. The data comes from Your Baby Club, where consumers have opted in to receive information, offers and promotions.
This gives photographers the opportunity to put their photography business in front of people who are already interested in products and services for their families.
Why Targeted Local Data Can Work
One of the biggest advantages is that you’re not simply marketing to a huge, general mailing list.
You can choose a postcode area and receive leads specifically within that area.
Even better, postcode areas are exclusive. Once you’ve secured an area, other photographers using the service won’t be receiving the same leads.
That can be particularly valuable if you’re operating in an area where there are several photographers competing for the same family photography clients.
Check Your Postcode Area
Before making any commitment, you can now check which postcode areas are currently available.
Simply enter the first part of your postcode below – for example LL18, M1, SW1A or EC1A – and the checker will show whether the area is available, along with nearby postcode areas.
Check Your Postcode Area
Before you commit, check which postcode areas are currently available.
Enter the outcode only — the first part of the postcode, e.g. “SW1A”, “M1”, “EC1A”.
If your preferred area is available, you can then fill in the form below to find out more and secure your area.
What Sort of Data Is Available?
The Click Group’s family-focused dataset can include information such as:
- Mobile or telephone number
- Email address
- Home address
- Date of birth or due date
- The type of session the family is interested in
The data is supplied on an opt-in basis and is designed for marketing purposes.
For photographers, that means you can create a specific offer aimed at the type of client you want to attract rather than relying solely on general advertising or social media.
Turning Leads into Photography Bookings
Of course, receiving leads is only the beginning.
The real opportunity comes from what you do with them.
A well-planned campaign could include an introductory photography offer, followed by an email campaign and a personal follow-up call.
For example, you might create an introductory offer around:
- A newborn photography session
- A baby milestone session
- A family portrait session
- A maternity and newborn package
The aim isn’t simply to generate enquiries. It’s to turn those enquiries into booked sessions and paying photography clients.
Once you’ve established contact, you can then introduce clients to your wider range of products, wall art, albums and other services.
Make the Most of Every Booking
Getting a client into your studio is only part of the process.
For photographers offering In-Person Sales (IPS), a new client can potentially become much more valuable than the initial session itself.
A successful session can lead to wall art, albums, additional prints, future family sessions and recommendations to friends and family.
That’s why having a reliable source of new enquiries can be so useful – particularly when combined with a strong sales process.
For a studio looking to build a consistent flow of new family photography clients, that can be an interesting alternative to relying entirely on social media advertising.
Exclusive Discount for Society Members
The Society of Photographers has negotiated special rates with The Click Group for our members.
Members currently receive:
50% off the joining fee
20% off the postcode subscription fee
The current member rates are:
- Joining Fee: £50 + VAT (normally £100 + VAT)
- Postcode Subscription: £8 + VAT (normally £10 + VAT)
- Per Record: £3.15+VAT
There is no long-term contract, and data is delivered in real time as it is generated.
Is It Right for Your Photography Business?
Like any form of marketing, the results will depend on your location, your offer and how effectively you follow up with potential clients.
But if you’re a newborn, baby or family photographer looking for a way to generate more targeted local enquiries, it’s certainly worth investigating.
And with the ability to check postcode availability before you commit, you can see whether your preferred area is currently available.
Ready to Find Out More?
If you’d like to explore the Click Group service and see whether it could work for your photography business, Societies members can take advantage of the exclusive discounted rates.
