Apple introduces Apple Business, a new all-in-one platform for companies

Apple today announced Apple Business, a new platform designed to help businesses of all sizes manage devices, support employees, and connect with customers all in one place.

Available starting April 14, Apple Business brings together essential tools including built-in mobile device management, business email, calendar, and directory services with custom domain support. The platform enables companies to easily configure devices, manage teams, and deploy apps securely using simple setup tools.

Apple Business also helps organisations grow by strengthening their presence across Apple services such as Maps, Wallet, Mail, and Siri. A new feature launching later this year will allow businesses in the U.S. and Canada to promote their services through local ads in Apple Maps.

By combining device management, communication tools, and customer engagement features into a single experience, Apple Business aims to help companies operate more efficiently while maintaining Apple’s standards for privacy and security.

Pricing and Availability

• Starting April 14, Apple Business will be available as a free service in the UK and 200+ countries and regions to new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager. For more information, visit business.apple.com/preview.

• Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches. Business Essentials customers will no longer be charged their monthly service fee for device management after April 14. Existing Business Connect data — including claimed locations, place card information, photos, organisation information, account details, and more — will automatically migrate to Apple Business at launch.

• The Apple Business companion app, along with email, calendar, and directory features, will require iOS 26, iPadOS 26, or macOS 26.

• Customers in the U.S. can purchase additional iCloud storage up to 2TB per user, starting at $0.99 per user per month. AppleCare+ for Business coverage is available per device or per user, starting at $6.99 per month, or $13.99 per month per user for up to three devices for customers in the U.S.