Kodak Revives Kodacolor Line with Two New Color Negative Films, Kodacolor 100 and 200
Kodak is proud to announce the return of the Kodacolor brand with the launch of two new 35 mm color-negative films: Kodacolor 100 and Kodacolor 200. These fresh additions mark Kodak’s re-entry into direct still-film distribution and highlight the company’s renewed commitment to analog photography.
Kodacolor 100 is a low-speed, daylight-balanced film featuring fine grain, saturated yet natural colour rendering, high sharpness, wide exposure latitude, and consistent colour reproduction. It excels in bright-light environments while retaining strong shadow detail.
Kodacolor 200, a medium-speed daylight-balanced film, shares many of the same virtues – fine grain, vivid but true-to-life colour, strong sharpness, and broad exposure latitude – and is ideal for general-purpose photography in variable light conditions.
Kodak emphasizes that these new Kodacolor stocks are sub-brands of existing Kodak emulsions, maintaining the image quality users expect – but now offered under refreshed branding and distribution.
For the first time in over a decade, Kodak is selling these films directly to distributors, bypassing the former exclusive distributor arrangement with Kodak Alaris. This strategic shift is intended to help stabilize supply and pricing in the fluctuating film market.
The first listings for Kodacolor 100 and 200 have already appeared at retailers, priced competitively (about US $9.75 per 36-exposure roll) with bulk-buy incentives.
Sample imagery suggests a more restrained color profile compared to Kodak’s more saturated films, appealing to photographers seeking a balanced, natural aesthetic.
With Kodacolor 100 and 200 now available, photographers can once again explore fresh creative choices under the iconic Kodacolor name. Kodak’s renewed entry into still-film distribution signals both confidence in the medium’s resurgence and a long-term commitment to analog photography.
