Fujifilm Launches Compact Digital Camera “X half (FUJIFILM X-HF1)”
Rediscovering and reinventing the charm of film photography in a digital format
Evolving from the concept of classic half-frame cameras
Compact, lightweight design at just 240g offering a film-like photography experience
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the global launch of the “X half” (FUJIFILM X-HF1) from June 2025. The X half will be the latest model in the X Series, rediscovering and reinventing the charm of film photography in a digital format. It allows users to enjoy film-like photography with a lightweight body weighing only 240g*1.
The “X half” is a digital camera evolving from the concept of classic half-frame cameras*2, film cameras capable of shooting at half the size of 35mm film. In the past, Fujifilm introduced various film cameras, including the “FUJICA Half*3” released in 1963, sparking a timeless passion for photography. The “X half” is a digital camera that recreates and evolves the analog photography experience with a Frame Advance Lever and film-like photographic expression in a digital format. Fujifilm named this product “X half”, envisioning it as a perfect companion for both photography enthusiasts and newcomers exploring the world of digital cameras for the first time.
The “X half” is a compact digital camera that uses a 3:4 aspect ratio, different from the 3:2,4:3 and 16:9 aspect ratios commonly used in many digital cameras, enabling the capture of still images and videos in a vertical composition. Equipped with a vertical optical viewfinder and LCD monitor optimized for vertical composition photography, the camera also features the “2in1*4” function, which enables the combination of two vertically composed photos into a single image, allowing for the creation of story-driven works that fully utilize the vertical aspect ratio. Furthermore, it includes “Film Simulation” which allows users to enjoy various color tone expressions as if they were changing photographic films, and “Grain Effect*5” which reproduces the unique graininess of film photos. Additionally, new shooting filters such as “LIGHT LEAK*6” and “HALATION*7” have been adopted, enabling diverse shooting expressions tailored to subjects and scenes. Furthermore, the “Film Camera Mode” revived the shooting experience of a film camera. In this mode, shooting is possible using only the optical viewfinder without the LCD monitor. After each shot, the Frame Advance Lever is operated to proceed to the next shot. The operation feels similar to advancing the film in a film camera. The images can only be viewed after the specified number of shots have been taken, adding an element of excitement and anticipation for the captured images.
“X half” is designed with a focus on lightness and product design, featuring a compact 240g body that evokes the charm of a classic film camera. It can be carried anywhere and used anytime for casual shooting. Additionally, the dedicated “X half*8” app allows the transfer of still images and videos to a smartphone, viewing captured images in gallery and album format, and printing them using the smartphone printer instax™ Link series*9, greatly expanding the ways to enjoy and express creative work.
The “X half” is a compact camera that digitally recreates and evolves the analog photographic expression and shooting experience unique to half-frame cameras, condensing the joy of photography into one device.
*1A camera that shoots two frames of 35mm film at approximately half size (18 x 24mm).
Image aspect ratio for images taken with a half-frame camera
Vertical composition shooting is possible with half the size of 35mm film
*2 Including attached battery and memory card
*3 35mm half-frame camera released by Fujifilm in 1963
*4 A photo collage composed by dividing the 3:2 aspect ratio screen at the center and arranging still images/videos with a 3:4 vertical composition on the left and right
*5 An effect that reproduces the unique graininess of film photography
*6 An effect that realistically recreates the light leaks characteristic of film cameras
*7 An effect that replicates the phenomenon where part of the image becomes blurred due to strong light entering the lens
*8 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
*9 Compatible models: instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™
