Sony announces success at TIPA 2023

Sony is proud to announce the highly renowned Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of four TIPA awards. This year, Sony has claimed titles including “Best Full Frame Professional Camera” for the Alpha 7 RV and “Best Professional Content Creator Camera” for ZV-E1.

BEST FULL FRAME PROFESSIONAL CAMERA: Sony Alpha 7 RV
TIPA editors were unanimous in their choice of the Alpha 7R V as a highly impressive, responsive, and flexible camera that raises the bar on features and functions for working pro photographers. It offers a 61MP full frame sensor, 8K video recording, and an 8-stop image stabilization system, plus it offers unprecedented accuracy and speed in tracking and predicting a host of subject’s movement with its advanced AI-powered autofocus system. Thanks to its Exmor R BSI and BIONZ XR Processor, the Alpha 7R V features a remarkable 15-stop dynamic range and expanded low-light capability. When the action is fast and split moment shots are crucial, photographers can make good use of the ability to capture 10 fps at full resolution for up to 583 consecutive compressed RAW frames – with full-time AE/AF – and, in JPEG capture, an incredible 1000 consecutive frames in a single burst.

BEST PROFESSIONAL CONTENT CREATOR CAMERA: Sony ZV-E1
Designed for demanding content creators who want to record both on the go and fixed setup content without the need of a crew or post processing, the compact and full-frame ZV-E1 offers new Al functions for tracking moving subjects, can handle multiple subject interactions, and can be set up for visual effects and moods via numerous cinematic vlog settings. Control options are easily accessed via the on-camera touchscreen and remotely via smartphones. Its Dynamic Active Mode provides increased stabilization for newfound freedom when shooting handheld while the AI chip intelligently crop in the image in order to keep your subject always at the centre of attention. Numerous connectivity options include livestreaming via a USB connection. An onboard 3-capsule mic covers directionality shifts and can be set or manually or on auto detection. A bonus is access to the Sony Creators’ Cloud ecosystem that allows for cloud-based editing and media sharing.

BEST STANDARD PRIME LENS: Sony FE 50mm F1.4 GM
Offering a super-fast f/1.4 maximum aperture, this prime lens is ideal for low light and candid shooting. With an 11-blade diaphragm and 40.6cm close focusing capability, this G Master lens is ideal as a general purpose lens that can deliver startlingly smooth backgrounds and rich bokeh. TIPA editors were impressed by the incorporation of new design and control features that make it as ideal for video as it is for still photography, including two focus hold buttons and a Linear Response manual focus ring for fine focus control. Dust and moisture-resistant construction pays special attention to seams, buttons and switches while a fluorine front element coating further protects it from challenging conditions. Like all Sony G Master lenses, special elements minimise aberrations and distortion while providing outstanding resolution, sharpness and enhanced clarity and colour accuracy.

BEST STANDARD ZOOM LENS: Sony FE 20-70mm F4 G
Modern lenses must meet the needs of video, including vlogging, as well as those of still photographers. The Sony FE 20-70mm hits both marks plus serves as an excellent wide to normal lens that extends the universal 24-70mm zoom to a very useful 20mm at the short end. For videographers, when zoomed wide it offers an extensive field of view for selfies, landscape and event photography with excellent edge to edge sharpness, while the “portrait” 70mm length is perfect for POV, interview, and detail work, with a 9-bladed diaphragm for soft bokeh effects. Two XD motors provide smooth and silent AF performance, while an updated design eliminates focus breathing, focus shift, and axial shift, with active mode image stabilization adding even quality to its video capabilities.

See Sony website for more info