Fujifilm launches the “timeless” instax mini 40

New analog instant camera with classic design to complement the instax line-up.

FUJIFILM is pleased to announce the launch of its new instax mini 40 instant camera. Alongside today’s debut of instax mini 40, Fujifilm is also launching a new mini film variety, “Contact Sheet”, which mimics the look of a classic film contact sheet and adds a new twist to the popular instax mini film series.

”With its classic, chic styling, the new instax mini 40 is for anyone who loves to take and share photos.” said Toshi lida, President, FUJIFILM Europe. “Designed to be easily portable, instax mini 40 is finished with a high-quality texture that comfortably fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a sophisticated, timeless look, synonymous with Fujifilm’s iconic approach to camera design.”

instax mini 40 key features include:

Automatic Exposure function for better pictures any time of the day
The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the scene. It allows even beginner instax users to take photos that are automatically exposed properly regardless of interior or exterior conditions, producing high-quality photo prints on-the-spot.

Selfie Mode for quicker and easier selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front-end edge of the lens after powering the camera on. This makes it easier than ever before to take selfies and close-up pictures.

“Contact Sheet” instant mini film

Also accompanying the launch of instax mini 40 is “Contact Sheet” instant mini film. In a homage to classic film photography, “Contact Sheet” simulates the look of a photographer’s contact sheet when processed film strips are ‘contact’ printed. As with all instax film, “Contact Sheet” will be available with 10 exposures per cartridge.