Elinchrom, Phottix and Sekonic announce a new technology alliance
Welcome to the lighting revolution!
Elinchrom, Phottix and Sekonic have come to be regarded as leaders in their respective areas of expertise. Together they plan on defining an exciting, new future for the lighting category.
The Elinchrom, Phottix and Sekonic design engineers are hard at work on the most revolutionary lighting control system ever.
The key to this epoch-making event is a common ”operating system” shared among the three partners incorporating their respective controllers, transmitters and receivers via a shared signal.
Phottix flash systems are currently capable of TTL and manual control with Canon, Nikon and Sony DSLR systems as well as their own Mitros Hotshoe TTL flash and their portable TTL Indra flash systems. Elinchrom are known for their high performance, portable power systems, exemplified by the ELB 400, and are also renowned for their light-shaping tools. Sekonic are known for their accuracy and reliability of meters for lighting measurement and control. The integration of selected existing technologies as well as the joint development of new ones from this global alliance will create a creative lighting toolkit allowing photographers to dramatically expand their repertoire.
This industry-redefining partnership will result in new products and processes that will enable photographers to enjoy the portable power and simplicity of Elinchrom, the surety of precise metering with Sekonic and unfailing TTL triggering and power control with Phottix for unmatched lighting control.
Current new products in the works include
Phottix and Elinchrom design engineers are collaborating on enhanced features for the next generation of Skyport transmitter, which will include hyper-sync functionality.
Photographers using the Phottix Indra360 TTL or Indra 500 TTL lighting systems will soon have the ability to use the broad range of Elinchrom light-shapers, the most popular light-shaping tools in the world.
Sekonic is collaborating with both Phottix and Elinchrom to finalize two new 478-series Litemaster Pro flash meters – one for Elinchrom featuring in-meter power control and one for Phottix that allows for triggering of groups from the meter.
Exciting collaborative projects are in the works and on the drawing board between these three powerhouses.
Jan Lederman, President of MAC Group US and Chairman of MAC Group Europe, which will lead the way in marketing this new alliance, said “As children, we were always told to play nicely in the sandbox. Now that we are grown up, we want to redefine the sandbox. The goal of this revolutionary alliance is that photographers around the world have access to the very best products and technology no matter what their needs, style of shooting or experience level. With these three companies working together, we are creating an all-new future for whats possible in the photographic lighting category.”
Steve Peer, CEO of Phottix, added “Ours has always been a culture of seeing an opportunity and pursuing it with relentless focus. Together with our new partners at Elinchrom and Sekonic, we will set an all-new standard for lighting and control.”
Chris Whittle, President of Elinchrom, commented “With so many technological Firsts, we at Elinchrom are extremely ambitious for all photographers. We live light, and this new alliance will accelerate a raft of inclusive lighting solutions for Elinchrom mount users Worldwide.”
Harry Harada, Director of Sekonic said, “Our Partners lighting tools working in concert with Sekonic lighting technology will make photography more enjoyable and controllable. Sekonic is now open to this enhanced partnership.”
For more information about this photography-changing alliance and the lighting revolution that will come of it, please contact Jan Lederman at janlmacgroupus.com.
For any Press currently at Photoshop World in Las Vegas, we are hosting a Suite in the Delano Hotel at Mandalay Bay and would love for you to stop by. Contact Alan Shapiro at alansmacgroupus.com for a one-on-one preview.
