Loxley Colour unveils ‘dark arts’ mysteries of the prolab world

In a UK-first we’ve created a snapshot for our customers about what goes on behind the scenes in a prolab like ours.’ Ian Loxley MD.

In a pioneering move leading UK prolab Loxley Colour has flown a world-class California-based filmmaker to its Glasgow HQ for a two-day video shoot in a bid to ‘demystify behind the scenes workflow’ for its global database of photographer customers.

Managing director Ian Loxley commissioned award-winning cinematographer Anton Lorimer to produce a short video outlining, for the first time, just how the 52,000 sq ft lab works to stay at the cutting edge of imaging technology.

He said There has been such massive change and evolution in the industry over the past ten years that for many customers prolabs like ours appear to be shrouded in a veil of mystery about what goes on behind the factory walls. We decided it was time for that alchemy to be revealed. He added The new corporate video on our website is only just over two and a half minutes long but it is an industry first and it’s a professionally executed snapshot of what we do how we embrace the latest technology and how we support the development of this industry. And it seems to be working. We’ve only been live for a few days and we have already had thousands of hits on the video.

Multi-award-winning fine art photographer Trevor Yerbury said Prolab workflow can be a bit of a dark art as far as many photographers are concerned. Loxley have done a great job in opening up their backroom secrets for all to see.

They are leaders in their field and they exist to help photographers make money with world-class products created and developed in a world-class, state-of-the-art environment.