Loxley Colour ploughs £1 million into Dynamo Press – a new online marketing solution for UK photographers
Leading prolab Loxley Colour is investing £1 million on the launch of an exclusive online marketing solution that it claims will revolutionise the way professional photographers promote their businesses in the UK.
The lab’s pioneering Dynamo Press solution offers photographers the chance to create their own bespoke professional marketing collateral at a fraction of the cost of using design houses.
Loxley has created a brand new customised Dynamo Press’ department, complete with stateoftheart HP Indigo Press and fully trained technicians at its Glasgow HQ.
Chris Kay, Loxley Colour marketing manager said “This is a UK first in the industry. Dynamo Press is simple to use and yet provides customers with all the tools they need to create highly professional and fully bespoke marketing products, including personalised gift vouchers, letterheads, trifolds, postcards and business cards. We are offering the flair of a professional design house but at a very low cost”.
He added “Even at launch we have hundreds of products to choose from and many more will follow in coming weeks. It’s a really simple three-step process online.”
Photographers select the design and product and upload any images they wish to use in the finished products. They then edit the chosen design and preview it before ordering. They add the finished product to the basket and follow the payment instructions. Job done.
The range is split into three categories stationery including business cards, compliment slips and letterheads promotional “gift voucher and greetings cards marketing postcards, product postcards, quadfolds and trifolds.”
Dynamo Press is the first of a raft of new initiatives for Loxley customers.
It follows hotontheheels of the launch of the LDP Loxley Designer PRO page layout software for professionals and compliments the earlier launch of the hugely successful ROES Remote Order Entry System the fastest and most proficient online ordering solution available today.
