SIRUI Launches Vision Prime Series, a Modular Full-Frame Cine Lens System for Creative Flexibility
New interchangeable-mount cine lens system supports Sony E, Canon RF, Nikon Z and Leica L camera platforms
SIRUI, a global imaging brand specialising in professional camera accessories and filmmaking tools, has announced the launch of its Vision Prime Series: a modular full-frame cine lens system designed to give filmmakers greater flexibility across multiple camera platforms.
Built around a user-changeable mount design, the Vision Prime Series enables creators to use the same lens system with Sony E, Canon RF, Nikon Z and Leica L-mount full-frame mirrorless cameras. The interchangeable mount system is designed to help filmmakers adapt their kit as their camera setup evolves, while reducing the need to invest in separate lens collections for different systems.
The Vision Prime Series combines portability with professional optical performance. Its optical construction incorporates aspherical, extra-low dispersion and high-refractive-index glass elements to support high-resolution capture, accurate colour reproduction, reduced chromatic aberration and improved contrast in challenging lighting conditions.
Designed for cinematic workflows, the lenses feature controlled focus breathing for smoother focus pulls and stepless apertures for more seamless exposure transitions. The system also maintains a consistent design language across the range, helping users share accessories such as filters, matte boxes and follow-focus systems. With the exception of the 15mm lens, which uses a 77mm filter thread, the lenses use a unified 67mm filter size.
The expanded Vision Prime lineup now includes 15mm, 24mm, 35mm, 50mm, 75mm and 150mm focal lengths. The 15mm T1.6 ultra-wide lens offers a 0.3m minimum focusing distance for immersive environmental and close-perspective shots, while the 150mm T4 Macro combines telephoto compression with 1.5x macro capability for detailed close-up work.
“Vision Prime represents SIRUI’s approach to a future-ready full-frame cine lens ecosystem,” said SIRUI. “By combining interchangeable mounts, consistent handling and a broad focal-length range, the series gives filmmakers more creative freedom while delivering long-term value.”
The SIRUI Vision Prime Series officially launched on July 6, 2026, through the SIRUI Official Store. Individual lenses are priced at US$649, while a three-lens bundle containing the 15mm T1.6, 75mm T1.4 and 150mm T4 Macro lenses is available for US$1,899.
