Brighton & Hove Albion and MPB Renew Partnership as Official Camera Equipment Partner for 2025/26 Season
Brighton & Hove Albion Football Club (BHAFC) is delighted to confirm that MPB – the world’s leading platform for buying, selling, and trading used photography and videography kit has become the club’s Official Camera Equipment Partner in a significant multi-year extension of their successful collaboration.
This reinforced partnership follows an impactful 2024/25 season in which MPB served as Official Highlights Partner, delivering over 220 pieces of exclusive content, achieving 51.9 million impressions, and generating over 900,000 engagements through engaging storytelling across BHAFC’s digital platforms.
Enhanced Collaboration: Deepened Access & Immersive Content
Under the new agreement, MPB will deepen its creative role by gaining enhanced access to players, staff, and behind-the-scenes areas for both the men’s and women’s first teams. This will fuel a richer portfolio of storytelling content, showcasing the emotional, focused, and human side of the club.
Key initiatives to launch under this expanded partnership include:
- Picture Perfect Moment – A social-first series highlighting unforgettable and behind-the-scenes match moments.
- Event Access – Coverage of Media Days, team photoshoots, and special club occasions.
- Player Collaborations – Exclusive mini-features bringing fans closer to their favourite players.
- Matchday Content – Dynamic delivery of team news, VAR updates, and post-match highlights across BHAFC’s online channels.
Shared Mission: Creativity, Inclusion & Community
Commenting on the extension, Matt Barker, CEO of MPB, said:
“Storytelling is at the heart of both football and photography … we’re especially proud to continue our partnership with Brighton & Hove Albion … to bring fans closer to the club, and to share MPB’s mission with an even wider audience.”
Russell Wood, Head of Commercial at Brighton & Hove Albion, added:
“We’re delighted to expand our partnership with MPB. They understand the power of great visual storytelling … With this new agreement, we’re excited to build on that success and continue producing compelling content that resonates with our fans.”
MPB’s generous support of the Brighton & Hove Albion Foundation continues, including camera equipment donations and creative mentorship to empower more individuals in telling their stories through visual media.
As a Brighton-founded organisation, MPB remains committed to fostering inclusion, sustainability, and accessibility, reflecting the club’s own deeply held values.
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