Photographers Encouraged to Join Photo Printing Boom

Professional photographers have united to promote the positive impact adding printing to their services has had on their business, following the launch of FUJIFILM’s Print To Prove It campaign.

Recent Futuresource research has which found that between 2018 and 2024, the UK photo merchandise market will grow by 57.9% to a staggering £330m. According to Fujifilm, this demand provides an opportunity for photographers to expand into this lucrative space, by offering printed products as part of their service.

Now, industry professionals, including wedding specialist Scott Johnson, newborn and maternity artist Elli Cassidy and street photographer Mr Whisper are encouraging other photographers to claim free prints as part of Fujifilm’s latest campaign.

Print To Prove It has seen Fujifilm team up with nine of its Professional Lab Partners to offer free prints. With labs in London, the Midlands, South East, North East and Scotland participating, UK photographers will be able to speak to their local expert and visit to discuss what they are looking for from printing.

As well as providing a chance to showcase their brand in the professional realm, high quality photographic printing can be easily implemented by photographers with the right Pro Lab partner, as FUJIFILM X-Photographer Bal Bhatla, a.k.a. Mr Whisper explains:

“Initially an ad hoc service to my clients, over lockdown I was able to launch an online shop for my prints after having some consultations with a Fujifilm Professional Lab Partner. After discussing my work and understanding the paper options, sizes and other media available with the team, I was able to bring my work to life and show the value to customers.

“In addition, after the initial consultations, I was comfortable that every piece I print through the lab and sell on my online store would be high quality and special for each customer.”

FUJIFILM’s Print To Prove It campaign offers three free 10×8” or 12×8” prints on a choice of Gloss or Lustre FUJIFILM professional photo paper. To claim the prints, photographers must simply submit their interest before being directed to one of the participating Pro Labs.

Theo Georgiades, Managing Director of Fujifilm UK, commented: “With a lucrative market at their fingertips, we want to help professional photographers see the impact printing can have on their business. Taking Print To Prove It national to Fujifilm Pro Labs across the country is our way of allowing all photographers, professional and enthusiast, to understand the value of high-quality photographic printing for their brand and customers.

“We are putting our money where our mouth is when it comes to our photographic paper and hope that strong working relationships between photographers and Pro Labs are formed in the process.”

Find out how to get three free photographic prints on your choice of Lustre or Gloss FUJIFILM professional photo paper.