Andy’s day job is as Head of Strategy in a creative branding agency in London.

He works with global companies such as Coca Cola, Unilever, Vodafone, Santander, UEFA to help them create sharper propositions for their products and services, then bring them to life through design.

Andy is a highly experienced commercial presenter. He has held the position of guest lecturer at globally prestigious The Royal College of Art and guest lecturer at the acclaimed Oxford Brookes University.

Andy is a global specialist in innovation and creativity, and gives training to multinational blue-chip clients in ‘How to have a winning idea’ which involves not only dozens of ways to brainstorm ideas but critically how to spot the good ones and then refine them further to make them amazing.

Andy started his photography journey with videos of the kids before switching to stills. From there his hobby grew into a second profession.

In his first competition entry with The Society Andy won highly commended in the portrait and in camera artistry classes.

Today Andy shoots weddings, portraits, events, family and macro photography.

The inspiration for this talk came from Andy’s journey shooting two associate panels at the same time, in portraits and events.

As a pro-hobbyist photographer Andy felt he had to search high and low to find relevant information and advice on ‘how to approach your Associate.’

By collating the insights shared on the Judge’s training program, scouring the Society’s magazines for valuable articles and interviewing other FSWPPs Andy has compiled an extensive session that will save you all the hard work.

This is the insider’s guide to planning and passing your Associate. It’s aimed at the hobbyist photographer who feels daunted but intrigued about the Associate… and the professional looking to add this significant qualification to their brand.