Most photographers know how to take great photographs. Weddings, portraits, pets or commercial specialists are able to use their skill and creativity to wow their clients. So why do so many photographers complain about low sales figures and clients who decide to simply take the 10×8 print option? The reason is that most photographers don’t spend enough time learning to sell their work like a professional. In this talk Richard will give you the tools to ensure that every shoot is a saleable success. He will explain how to create a sensible price list and then guide clients through it for better sales. You’ll learn how give your clients a better service, how more options are not always a good way to get more sales and how to fine tune your product offerings. This is not about cutting prices with a buy one get one free attitude, it ‘s about learning to be a master sales person as well as a master photographer earning 4 to 5 figures sales every time!