Search Engine Optimisation (SEO) is all about getting your website seen through the search engines – Google, in particular. From false promises and misinformation through to confusing jargon and technical language, SEO can be daunting for many website owners. However, when you start thinking about it more from the point of view of your users it can be much easier to understand and implement. If you can start to align your site with what search engines are trying to do, then you can give yourself a better chance of success in both the short and long term. Stop trying to find a “hack” to jump up the rankings. Shortcuts can lead to problems and penalties further down the line.

In this Masterclass, Joe will be sharing his approach to SEO with clear points of action for you to improve your website. Make it more appealing to users and to Google, giving yourself a better chance of appearing higher up those all-important rankings. Can we guarantee you’ll be on page one? No, it doesn’t work like that and anyone promising longevity on page one, especially using some kind of “hack” is likely to be dodgy! SEO is also an ongoing task, not just a one-off. So, it needs to become part of your workflow and business planning for you to reap long-term rewards. Joe will point out key areas where you can optimise your workflow and save having to keep doing dull, detailed site audits.

Along with the knowledge and understanding of SEO, Joe will be recommending tools to help you progress. This includes a range of free tools to help you measure the impact of changes you make to your site. Joe’s expertise is primarily in WordPress, and he will recommend particular plugins for that type of site. But you will find the approach outlined will work for all sorts of platforms and isn’t restricted to WordPress sites.