Debbie Bedford has over 15 years of experience in the photography industry, bringing a powerful blend of expertise, insight, and heart to every stage. What began as a simple love for photography has evolved into a mission: helping photographers build thriving businesses and step into their most confident, empowered selves.

Debbie’s career includes running a successful business manufacturing products for photographers and eight transformative years at Loxley Colour, where she worked alongside top mentors and trainers while visiting hundreds of photography businesses across the UK and Europe as Customer Engagement Manager. These experiences gave her a deep understanding of how personal and unique every photography journey can be.

Today, as a founding member of The Viewing Lounge, Debbie helps photographers not only sell their work but also sell with confidence, addressing mindset blocks from pricing and sales fears to imposter syndrome, overwhelm, and self-doubt. Her approach goes beyond strategy—it’s about genuine transformation.

Known for her honest, relatable style, Debbie inspires photographers both on stage and behind the scenes, helping them feel confident, valued, and worthy of real success.