With a career spanning over three decades, Bjorn brings a wealth of experience and insight into the creative and rewarding world of photographing people. In this session, he explores both social and commercial portraiture, demonstrating that a photographic studio isn’t always necessary and highlighting alternative approaches.

Social portraiture can cover a wide range of human interests and activities—even extending to therapeutic uses—while commercial portraiture presents its own fulfilling challenges. Bjorn will share how focusing on doing only what he enjoys, while limiting his working hours to around thirty per week, shaped both his career satisfaction and financial success.

You’ll learn about:

• Pricing strategies and converting enquiries

• How technical you need to be, covering lighting, posing, composition, and camera craft

• Capturing emotional content that elevates every image

• How principles and applications vary between social and commercial portraiture, while remaining equally enjoyable

This session is ideal for professionals or aspiring photographers who want to deepen their understanding of portraiture and discover practical strategies for building a rewarding and profitable photography practice.