Short-form video is now the growth engine for Instagram (via Reels), YouTube (via Shorts), and TikTok—and photographers need to master it quickly to stay relevant. In this exclusive Masterclass, CIM Level 6 qualified multi-channel strategic marketer Jessica McGovern shares insider tips for the very first time. With a decade of experience helping other businesses grow—and having built two of her own to six figures before the age of 27—Jess knows exactly how to make short-form content work for creatives.

You’ll learn the key differences between the three short-form giants, how to record high-quality content with the gear you already own, and how to structure, edit, and post videos that grab attention. Jess will also cover the realities of social media—the good, the bad, and the ugly—including how to protect yourself from trolls and navigate cancel culture, while boosting engagement with your ideal audience.

Whatever your genre, this is your chance to harness the power of Reels, Shorts, and TikTok—and turn casual scrollers into loyal fans.

@thatscottishfarm Shall we begin? 🔨🏚️ #homerenovation ♬ Epic Music(863502) – Draganov89