Why You’re Still Not Making the Money You Deserve (And What Needs to Change)

Most photographers don’t have a talent problem.
But they do have motivation and money problems.

They’re stuck in the same circles, hearing the same advice, repeating the same patterns — and wondering why nothing ever changes.

They tell themselves:

• “People won’t spend in my area”

• “There’s cheaper competition everywhere”

• “Bookings just aren’t what they used to be”

• “I might need a second job”

In this straight-talk session, Brendan Taylor challenges the beliefs keeping photographers stuck and introduces a different way of thinking about profit, pricing, and growth in 2026.

In this talk, you’ll learn:

• Why being busy is not the same as being profitable

• The real reason photographers underprice themselves — and how to fix it

• A simple framework that turns more enquiries into real income

• How to stop relying on “hope marketing” and start building leverage

• Why leaning into AI (rather than ignoring it) will matter more than ever in 2026

This talk isn’t about comfort — it’s about clarity.
And if you genuinely want to fix 2026, something has to change.