Professional maternity and newborn photographer Rachel Sloan shares her journey of building and running a successful home studio. Drawing on over a decade of experience, Rachel explores both the highs and the challenges of working from home, offering practical advice and real-world strategies for photographers navigating a home-based business.

She’ll discuss the many advantages of a home studio while addressing common hurdles such as maintaining work–life boundaries, creating a professional impression, and making the most of limited space. You’ll learn how to set and manage client expectations from the moment of booking to ensure every family enjoys a polished, professional experience.

Attendees will discover how to make smart equipment and layout choices that suit smaller spaces without sacrificing quality, optimise lighting in compact setups, and create a smooth, stress-free client flow in and out of the home. Rachel will also share tips on diary management, balancing family life, and meeting client demands with ease.

Rachel proves that a thriving, high-end newborn photography business doesn’t require a commercial studio—just thoughtful planning, creativity, and strong client communication. This talk is perfect for photographers considering the transition to a home studio or looking to refine their existing systems, workflow, and client experience.