Personal projects aren’t just creative indulgences — they’re one of the most powerful tools a photographer can use to build visibility, credibility, and a lasting brand voice. Yet too often, they’re pushed aside amid the demands of client work and day-to-day business.

In this inspiring and practical session, photographer and creative mentor Fabrizia Costa shares how personal work has transformed not only her own career but also those of countless photographers she’s mentored. Drawing from her experience of creating and publishing a full-colour book in just a few weeks — while guiding others through personal storytelling projects — Fabrizia will show you how to turn creative sparks into structured, strategic work that attracts the right kind of attention.

This isn’t about trends or passion for passion’s sake. It’s about harnessing your creativity with purpose — using personal projects to position yourself, expand your reach, and create work that truly moves your business forward.

Attendees will learn:

• How to choose a project that aligns with your goals and values

• Why personal work can generate more opportunities than any marketing trick

• How to build momentum, stay accountable, and finish what you start

• Ways to turn personal projects into high-converting portfolio pieces, media features, and visibility tools

Whether you’re an established professional or a photographer finding your footing, this session will reignite your creative focus — and give you the tools to make your best work actually happen.