From Families to Brands: How I Successfully Pivoted My Photography Business

Epernay

In this 90-minute masterclass, brand photographer Julietta Arden-Taylor shares an honest and inspiring journey of transitioning from family photography to becoming a thriving brand photography specialist. This session is perfect for photographers looking to diversify their offerings, reignite their passion, or build a business model that aligns with their evolving goals and lifestyle.

Through a mix of personal stories and practical insights, Julietta reveals how launching a brand photography membership transformed her business—offering both creative freedom and recurring income. She’ll discuss the real challenges she faced, including mindset shifts, redefining her niche, marketing to a new audience, and the systems she implemented to scale without burnout.

With a focus on community, confidence, and clarity, Julietta will unpack how she launched The Brand Tribe (her new brand photography business), streamlined her brand shoot process, and created consistent value for clients while developing a renewed creative identity. This class isn’t just about the destination—it’s about the lessons, mistakes, and small wins that continue to fuel her sustainable growth.

By the end of the session, attendees will walk away with:

A clear understanding of what’s involved in pivoting into brand photography
Tips for building recurring revenue through memberships
Insights into positioning and marketing to a new audience
Confidence to evolve their own brand and service offering

Masterclass

MPB - Buy, sell or trade used photo and video kit

The Societies of Photographers Excellent TrustPilot

Corporate Partners

Aaduki Photographic Insurance PermaJet - The Inkjet Paper and Canvas Specialists The London Photography & Video Show Elinchrom Studio & Portable Lighting MPB

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