Confident, Comfortable, and Profitable – Mastering In-Person Sales for Portrait Photographers

Epernay

For many portrait photographers, the creative side feels effortless—but when it comes to selling, confidence often takes a back seat. This session is designed to change that. With her warm, down-to-earth approach, Fiona demystifies In-Person Sales (IPS), showing photographers of all levels how to overcome the fear of selling and transform the ordering appointment into a natural, profitable part of the client journey.

Drawing from her own experience running a successful portrait business, Fiona shares how she consistently achieves strong sales averages—without ever resorting to pushy tactics. She’ll walk you through each stage of the IPS process, from setting expectations and guiding clients through image choices to confidently placing the final order.

Attendees will learn:

  • How to build an IPS workflow that feels natural and low-pressure

  • Key scripts, touchpoints, and mindset shifts that inspire client trust

  • How to introduce pricing with ease

  • Simple tools and setups for running the appointment smoothly

  • Practical strategies for handling objections and navigating emotional decisions

This 90-minute session provides a deeper dive into real-life examples, client scenarios, and a full walkthrough of a sales appointment. Fiona’s teaching style is open, practical, and refreshingly honest—perfect for photographers who want to feel as confident in sales as they do behind the camera.

Whether you’re brand new to IPS or looking to refine your process, you’ll leave with a clear structure, renewed confidence, and actionable strategies to grow your income while enhancing the client experience.

Masterclass

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Corporate Partners

Aaduki Photographic Insurance PermaJet - The Inkjet Paper and Canvas Specialists The London Photography & Video Show Elinchrom Studio & Portable Lighting MPB

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