In a world dominated by AI and social media, it’s easy to assume that SEO and blogging are outdated—but for photographers, they remain powerful tools for growing your business. In this practical, myth-busting session, Victoria Amrose will show you why blogging and SEO are still essential for attracting your ideal clients and standing out in a crowded market.

You’ll learn how to optimise your website, write blog posts that rank on Google, and use keywords to connect with clients searching for photographers in your specific niche. Victoria will also share how to repurpose blog content for social media, helping you get more mileage—and better results—from every post.

Whether you’re new to blogging or looking to refresh your strategy, this session will leave you inspired and equipped to harness the power of SEO and blogging to grow your photography business.

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This session is part of the Business School programme.