How photographing mature women can change lives — and grow your business

This seminar equips you with the tools and mindset to create portrait experiences that empower and celebrate women aged 40+. You’ll discover how these portraits can lift your clients’ spirits, inspire your community, and position you as the go-to photographer for meaningful, high-value work.

International portrait photographer Martina Wärenfeldt shares how she built a powerful campaign celebrating mature women—challenging beauty norms, inspiring clients, and turning her passion into a consistent income stream. Through personal stories, behind-the-scenes strategies, and real-world examples, you’ll walk away with a clear six-step action plan to launch something bold and personal.

What you’ll learn:
• Develop an authentic campaign concept
• Market without sounding pushy
• Price confidently—no discounts required
• Attract clients who are ready to invest
• Create portraits that truly celebrate maturity
• Grow visibility and income through emotionally charged work