www.sony.co.uk/alphauniverse

Discover the Future of Imaging at the London Photo Trade Show

Experience Sony’s cutting-edge photography technology, including the brand new, feature-rich Alpha 7 V body, with the Convention being one of the first UK opportunities to try-out the camera since its launch.

The new Alpha 7 V boasts a professional edge, delivering AI-driven AF, 33MP clarity, 30fps black-out free bursts and 4K 120p – all in a compact full-frame body built for hybrid creators.

Whether you’re a professional, enthusiast, or student, Sony offers innovative tools designed to help you push creative boundaries and capture moments like never before.

Why Visit Sony’s Stand?

• Hands-on demos of the latest Alpha cameras and lenses

• Meet Sony experts ready to share tips and advice

• Discover exclusive trade show offers and promotions

• Explore gear built for every level and style of photography

Elevate your photography — Sony’s here to inspire and empower your vision.