9:00 – 10:00 – Fiona Elizabeth
Mastering Your Brand & The 7 P’s of Marketing

In this session, we cover the fundamentals of marketing and help you think like a CEO. We’ll cut through the jargon—lead generation, funnels, outreach—and focus on what really matters. You’ll discover how marketing began and what it means for photographers today. Learn how to leverage your brand, build authority, and earn trust through pricing, products, and social media. We’ll dive deep into the 7 P’s of marketing, the fundamental building blocks that underpin your entire strategy, and explore how each element connects to help you attract your ideal clients in 2026. Join us for Part II, where we’ll apply this knowledge to create a marketing plan you can walk away with—ready to make a real difference to your business in 2026.

10:30 – 11:30 – Victoria Amrose
Blogging for Photographers: Why It Still Matters

In a world dominated by AI and social media, it’s easy to assume that SEO and blogging are outdated—but for photographers, they remain powerful tools for growing your business. In this practical, myth-busting session, Victoria Amrose will show you why blogging and SEO are still essential for attracting your ideal clients and standing out in a crowded market.

You’ll learn how to optimise your website, write blog posts that rank on Google, and use keywords to connect with clients searching for photographers in your specific niche. Victoria will also share how to repurpose blog content for social media, helping you get more mileage—and better results—from every post.

Whether you’re new to blogging or looking to refresh your strategy, this session will leave you inspired and equipped to harness the power of SEO and blogging to grow your photography business.

12:00 – 13:00 – Gillian Devine
ChatGPT for Photographers: Using AI to Save Time and Supercharge Your Marketing

Endless hours behind the computer, stuck on marketing, spending more time at your desk than behind the camera—only to feel like you have little to show for it at the end of the month?

Struggling to write the “perfect” marketing post, staring at a blank page with no idea what to say? Overwhelmed by a never-ending to-do list, frustrated that everything takes so long, and finding yourself procrastinating instead of taking action?

In this practical and inspiring session, Gillian Devine will show you how to use ChatGPT as your on-demand marketing assistant—helping you create social media posts, blogs, emails, and client communications in minutes instead of hours.

We’ll cover:
✅ How to personalise ChatGPT so it sounds like you and stays on-brand
✅ The essential core content to feed into ChatGPT for the best results
✅ How to use AI for marketing, client communication, business growth, and productivity
✅ The must-haves for effective use—and the common mistakes to avoid

By the end, you’ll know how ChatGPT can save you hours every week, give you the confidence to finally tackle the tasks you’ve been putting off, and help you make the most of your time. You’ll leave ready to stop procrastinating, create content with ease, boost productivity, and move your photography business forward.

14:00 – 15:00 – Abi Lewis-Savage and Kristie Lewis
How to Elevate Your Client Experience and Your Average Spend

What if the secret to raising your prices wasn’t about doing more, but doing better? In this game-changing session, Abigail and Kristie of Abigail Lewis Photography share how transforming your client experience can elevate your brand and increase your average spend—without compromising your values or burning out. Drawing from years of experience building a premium photography business, they’ll inspire you to reimagine how you connect with clients from the very first interaction. Whether you’re just starting out or ready to level up, this talk will challenge the way you think about service, value, and what it really takes to build lasting client relationships. Expect honesty, insight, and plenty of “aha” moments to bring back into your own business—whatever your photography genre.

15:30 – 16:30 – Debbie Bedford
The Yes Code: Unlocking Easier Sales

What if every step of your client journey—from the first “hello” to the final reveal—was already building excitement to buy, without you ever having to “sell”?

In this energising session, we’ll unlock The Yes Code through the Fierce & Focused Client Journey Framework—a simple, repeatable system that weaves one magic word (and the confidence behind it) into every touchpoint with your clients. You’ll leave with a clear map for creating messaging that does the selling for you, so clients arrive in the sales room primed, eager, and ready to say YES.

Here’s what you’ll take away:

• The hidden messaging mistakes that silently lose you sales—and how to fix them instantly

• How to use the magic word to build trust, desire, and connection

• The YES Flow—the sequence of client touchpoints that naturally lead to higher sales

• A no-pressure, high-confidence approach to presenting premium products to couples and families

If you’ve ever thought, “I’m just not good at sales,” this is your turning point. Get ready to sell with ease, speak with confidence, and walk away with a framework you can use immediately—turning more maybes into YES without the cringe or the hustle.

17:00 – 18:00 – Nick Church
Taking the Leap into ‘The Death Zone’

Turning your passion for photography into a business can be one of life’s most rewarding journeys—bringing creative fulfilment and the chance to live your dream. But the path isn’t always straightforward, especially when financial, work, or family commitments are already in play. With those pressures, you risk entering the “death zone.”

Borrowed from mountaineering, the death zone refers to altitudes above 8,000m, where survival becomes incredibly difficult under extreme conditions. In photography, it’s that point where you’re effectively juggling two full-time jobs—your existing work and your photography business. One impacts the other, leaving you trapped and exhausted. The pressures don’t just affect your success, but also your health and wellbeing—making it critical, just like on the mountain, to minimise the time spent here.

Drawing on my own experience of building businesses (including my own accidental journey into professional photography), this talk provides proven, actionable techniques to help you navigate this challenging stage. You’ll learn how to move through it faster, reduce the strain, and build a sustainable path forward.

This session is suitable for anyone on the journey to full-time photography—even if you don’t realise you’re on it yet. By the end, you’ll walk away with strategies to reach your goals with your health, finances, and relationships intact.